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en:how_to_assign_email_to_target_group [2017/02/10 09:40] – bk | en:how_to_assign_email_to_target_group [2025/02/26 11:43] (current) – bk | ||
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- | ====== How is a target group assigned to an e-mail? ====== | + | ====== How is a target group assigned to an email? ====== |
- | Assigning a target group to an e-mail | + | Assigning a target group to an email in a campaign determines to which recipients the email in question will be sent. |
- | You can assign the target group in the campaign details. | + | You can assign the target group in the campaign details. |
- | {{: | ||
- | <WRAP round info 60%> | + | A drawer opens up with the following possible selections: |
+ | {{: | ||
- | A window will open to offer the following choices: | + | ===== Assign target group ===== |
- | {{: | + | ==== Target |
- | |**Target group**|Choose | + | Select |
- | You will also see grayed-out entries. These are static target groups that have already been assigned | + | |
- | </ | + | |
- | |**Filter**|If you want to select certain recipients within | + | |
- | |**Exclusion filter**|If you want to exclude specific users from your chosen target group, you can select one or more exclusion filters. \\ \\ There are three different types of exclusion filters: \\ **Recipient (based on date)**: exclude recipients of the same day, the previous day or two days ago; depends on the current e-mail’s day of dispatch. This filter allows you to regulate the number of e-mails each user receives per day. \\ **Recipient (based on e-mail)**: exclude recipients of a different campaign from the current e-mail’s dispatch. \\ **Blocklists**: | + | |
- | Ausschluss-Filter wählen}}| | + | |
- | |**Filter result**| Calculate the current filter result to see how many recipients would receive your e-mail if you dispatched it immediately. | + | |
- | |**Limit**|Specify a limit if you want to restrict the number of recipients. This may be necessary if - for example - an advertiser has booked a certain number of addresses from your list. \\ \\ You can specify the method of limitation: Random selection of addresses, preferred selection of new addresses, or preferred selection of active addresses (click-/ | + | |
- | ===== Example ===== | + | Here are also greyed-out entries. These are static target groups that are already assigned to another creative draft. Therefore, they are not available anymore. Write-protected or auto target groups can be connected to more than one creative and are therefore black and clickable. |
+ | <WRAP round info 80%> | ||
+ | ==== Filter ==== | ||
- | {{: | + | If you want to select certain recipients within the chosen target group, you can use one or more previously created filters. Filter and exclude filters are available for default, tracking, and auto campaign. |
- | Here, the target group would consist of users with all of the following characteristics: | + | Add or remove filters via the {{:de:iconeditfilter.png|Add}} icon. A click on the icon opens the filter tree view and shows all filters that have been created in //Addresses > Filter//. Check and uncheck |
- | * User included in the auto target group //Website: Newsletter subscribers// | + | |
- | * only male users | + | |
- | * Users who have NOT received an e-mail | + | |
- | * Users who have NOT received the campaign | + | |
- | The target group currently has 508 recipients and will be restricted to 200 recipients during dispatch (active addresses preferred). | + | {{: |
+ | <WRAP round tip 80%> | ||
+ | Filters chosen here are linked with an AND connection, meaning that only users who meet all of the selected filter criteria will receive the message. | ||
+ | </ | ||
+ | ==== Exclude filter ==== | ||
+ | If you want to exclude specific users from your chosen target group, you can select one or more excluding filters. Filter and exclude filters are available for default, tracking, and auto campaign. | ||
+ | |||
+ | There are different types of exclusion filters: | ||
+ | * **Recipients (date-based)**: | ||
+ | * **Recipients (email-based)**: | ||
+ | * **Temporary blacklists**: | ||
+ | * **Filter**: Choose one or more already created filters. \\ {{: | ||
+ | ==== Filter result ==== | ||
+ | Calculate the current filtering result to see how many recipients would be receiving your email if you started delivery right away. | ||
+ | <WRAP round info 80%>By selecting an auto target group, filters, and temporary blacklists, the size of your target group varies constantly. Changes in size due to subscriber and unsubsibers or because of changes in the recipients‘ profiles will be taken into account.</ | ||
+ | ==== Limit ==== | ||
+ | Specify a limit if you want to restrict the number of recipients. This may be necessary if, for example, an advertiser has booked a certain number of addresses from your list. | ||
- | {{tag> | + | You can specify the method of limitation: random selection of addresses, preferred selection of new addresses, or preferred selection of active addresses (click/open rate). |
+ | ==== Example ==== | ||
+ | {{: | ||
+ | Here, the target group would consist of users with all of the following characteristics: | ||
+ | * user included in the auto target group website: unsubscribed | ||
+ | * only male users | ||
+ | * users who have NOT received an email on the day before the current campaign’s delivery | ||
+ | The target group currently has 508 recipients and will be restricted to 200 recipients (active addresses preferred). | ||
+ | {{tag> | ||