Assigning a target group to an email in a campaign determines to which recipients the email in question will be sent.

You can assign the target group in the campaign details. To do so, click on a creative in the list. In the box actions, you can enter the relevant settings by clicking on Assign target group.

A drawer opens up with the following possible selections:

Select the target group to which the message is to be sent.

Here are also greyed-out entries. These are static target groups that are already assigned to another creative draft. Therefore, they are not available anymore. Write-protected or auto target groups can be connected to more than one creative and are therefore black and clickable.

If you want to select certain recipients within the chosen target group, you can use one or more previously created filters. Filter and exclude filters are available for default, tracking, and auto campaign.

Add or remove filters via the icon. A click on the icon opens the filter tree view and shows all filters that have been created in Addresses > Filter. Check and uncheck the checkboxes to select your filters and click OK:

If you want to exclude specific users from your chosen target group, you can select one or more excluding filters. Filter and exclude filters are available for default, tracking, and auto campaign.

There are different types of exclusion filters:

• Recipients (date-based): exclude, depending on the delivery day of your chosen email-recipients of the same day, the previous day, or two days ago. This filter allows you to regulate the number of emails each user receives per day.
• Recipients (email-based): exclude recipients of a specific campaign from the current email’s delivery.
• Temporary blacklists: choose one or more previously defined blocklists. For example, a blocklist can be a temporary blacklist from an advertiser.

  A manual on how to create a temporary blacklist can be found in the article: “How do I use a temporary blacklist?”

• Filter: Choose one or more already created filters.
  

Calculate the current filtering result to see how many recipients would be receiving your email if you started delivery right away.

Specify a limit if you want to restrict the number of recipients. This may be necessary if, for example, an advertiser has booked a certain number of addresses from your list.

You can specify the method of limitation: random selection of addresses, preferred selection of new addresses, or preferred selection of active addresses (click/open rate).

Here, the target group would consist of users with all of the following characteristics:

• user included in the auto target group website: unsubscribed
• only male users
• users who have NOT received an email on the day before the current campaign’s delivery

The target group currently has 508 recipients and will be restricted to 200 recipients (active addresses preferred).