What information does the Reporting Dashboard give me? [Service wiki]

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====== What information does the Reporting Dashboard give me? ======

Under //Reporting -> Overview// you will find some statistics on the campaigns you have sent.

{{:en:reporting_dashboard.png?nolink&600|}}

===== KPIs =====

==== Campaigns ====
The number of campaigns sent of the past 7 days excluding today is displayed.

==== Recipients ====
The sum of recipients from the campaigns from the past 7 days is displayed.

==== Opens ====
The openings in campaigns of the past 7 days are displayed.

==== Clicks ====
The clicks in campaigns of the past 7 days are displayed.

==== Conversion ====
Conversion in campaigns of the past 7 days is displayed. However, the conversion is only displayed if you use tracking pixels or redirect cookies to measure the conversion.

<WRAP round tip 100%>
You can find instructions on conversion measurement here: //"[[en:how_to_track_conversion]]"// \\
</WRAP>

==== Messages ====
The number of messages of the past 7 days excluding today is displayed.

==== Hardbounces ====
The number of hard bounces in campaigns in the past 7 days is displayed.

==== Softbounces ==== 
Shows the number of softbounces in campaigns of the past 7 days.

==== Complaints ==== 
Displays the number of complaints in campaigns of the past 7 days.

==== Unsubscribes ==== 
Shows the number of unsubscribes in campaigns of the past 7 days.  

===== Problems and anomalies ===== 
Here you will find information on problems or anomalies, such as 
  * Indication of BOT clickers: Display occurs if the mailing has more than 100 clicks, a user clicks 20 times or more and the clicks occur within a period of 10s
  * The unsubscriber rate is too high (>1%)
  * The hardbounce rate is too high (>1%)
  * The softbounce rate is above average (>15%)
  * The error rate in delivery process (recipient address is invalid, spam trap, ...) is unusually high (>1%)

===== Timeline ===== 
The timeline of single KPIs in campaigns of the past 7 days is displayed. You can select individual KPIs via the drop-down menu:
  * Recipients
  * Openings
  * Clicks
  * Conversions
  * Hardbounces
  * Softbounces 
  * Complaints
  * Unsubscribes

===== Last campaigns sent ===== 
The table shows the last ten campaigns sent. Excluded are auto and transactional campaigns. By clicking on a campaign, you can navigate directly to the reporting for this campaign.

You can show or hide columns using the {{:de:columns.png?nolink&30|}} icon.

<WRAP round tip 100%>
You can find out in detail how a campaign is analysed here: //"[[en:how_to_analyze_a_sent_campaign]]"// \\
</WRAP>

{{tag>reporting dashboard statistics }}
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