Under Reporting → Overview you will find some statistics on the campaigns you have sent.

The number of campaigns sent of the past 7 days excluding today is displayed.

The sum of recipients from the campaigns from the past 7 days is displayed.

The openings in campaigns of the past 7 days are displayed.

The clicks in campaigns of the past 7 days are displayed.

Conversion in campaigns of the past 7 days is displayed. However, the conversion is only displayed if you use tracking pixels or redirect cookies to measure the conversion.

The number of messages of the past 7 days excluding today is displayed.

The number of hard bounces in campaigns in the past 7 days is displayed.

Shows the number of softbounces in campaigns of the past 7 days.

Displays the number of complaints in campaigns of the past 7 days.

Shows the number of unsubscribes in campaigns of the past 7 days.

Here you will find information on problems or anomalies, such as

• Indication of BOT clickers: Display occurs if the mailing has more than 100 clicks, a user clicks 20 times or more and the clicks occur within a period of 10s
• Coupon codes expire in auto campaigns
• The number of autocampaign recipients is unusually high
• The unsubscriber rate is too high (> 1%)
• The bounce rate is above average (>30%)

The timeline of single KPIs in campaigns of the past 7 days is displayed. You can select individual KPIs via the drop-down menu:

• Recipients
• Openings
• Clicks
• Conversions
• Hardbounces
• Softbounces
• Complaints
• Unsubscribes

The table shows the last ten campaigns sent. Excluded are auto and transactional campaigns. By clicking on a campaign, you can navigate directly to the reporting for this campaign.

You can show or hide columns using the icon.