en:reporting_dashboard
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| en:reporting_dashboard [2025/01/30 10:42] – created bk | en:reporting_dashboard [2025/09/01 18:00] (current) – [Problems and anomalies] fw | ||
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| {{: | {{: | ||
| - | ===== Campaigns | + | ===== KPIs ===== |
| + | |||
| + | ==== Campaigns | ||
| The number of campaigns sent of the past 7 days excluding today is displayed. | The number of campaigns sent of the past 7 days excluding today is displayed. | ||
| - | ===== Recipients | + | ==== Recipients ==== |
| The sum of recipients from the campaigns from the past 7 days is displayed. | The sum of recipients from the campaigns from the past 7 days is displayed. | ||
| - | ===== Opens ===== | + | ==== Opens ==== |
| The openings in campaigns of the past 7 days are displayed. | The openings in campaigns of the past 7 days are displayed. | ||
| - | ===== Clicks | + | ==== Clicks ==== |
| The clicks in campaigns of the past 7 days are displayed. | The clicks in campaigns of the past 7 days are displayed. | ||
| - | ===== Conversion | + | ==== Conversion ==== |
| Conversion in campaigns of the past 7 days is displayed. However, the conversion is only displayed if you use tracking pixels or redirect cookies to measure the conversion. | Conversion in campaigns of the past 7 days is displayed. However, the conversion is only displayed if you use tracking pixels or redirect cookies to measure the conversion. | ||
| Line 24: | Line 26: | ||
| </ | </ | ||
| - | ===== Creatives ===== | + | ==== Messages |
| - | The number of creatives from the past 7 days excluding today is displayed. | + | The number of messages of the past 7 days excluding today is displayed. |
| - | ===== Hardbounces | + | ==== Hardbounces ==== |
| The number of hard bounces in campaigns in the past 7 days is displayed. | The number of hard bounces in campaigns in the past 7 days is displayed. | ||
| - | ===== Softbounces | + | ==== Softbounces ==== |
| Shows the number of softbounces in campaigns of the past 7 days. | Shows the number of softbounces in campaigns of the past 7 days. | ||
| - | ===== Complaints | + | ==== Complaints ==== |
| Displays the number of complaints in campaigns of the past 7 days. | Displays the number of complaints in campaigns of the past 7 days. | ||
| - | ===== Unsubscribes | + | ==== Unsubscribes ==== |
| Shows the number of unsubscribes in campaigns of the past 7 days. | Shows the number of unsubscribes in campaigns of the past 7 days. | ||
| - | ==== Problems and anomalies ==== | + | ===== Problems and anomalies |
| Here you will find information on problems or anomalies, such as | Here you will find information on problems or anomalies, such as | ||
| * Indication of BOT clickers: Display occurs if the mailing has more than 100 clicks, a user clicks 20 times or more and the clicks occur within a period of 10s | * Indication of BOT clickers: Display occurs if the mailing has more than 100 clicks, a user clicks 20 times or more and the clicks occur within a period of 10s | ||
| - | | + | * The unsubscriber rate is too high (>1%) |
| - | | + | * The hardbounce |
| - | * The unsubscriber | + | * The softbounce |
| - | * The bounce | + | * The error rate in delivery process (recipient address is invalid, spam trap, ...) is unusually high (>1%) |
| - | ==== History | + | ===== Timeline ===== |
| The timeline of single KPIs in campaigns of the past 7 days is displayed. You can select individual KPIs via the drop-down menu: | The timeline of single KPIs in campaigns of the past 7 days is displayed. You can select individual KPIs via the drop-down menu: | ||
| * Recipients | * Recipients | ||
| Line 58: | Line 60: | ||
| * Unsubscribes | * Unsubscribes | ||
| - | ==== Last campaigns sent ==== | + | ===== Last campaigns sent ===== |
| The table shows the last ten campaigns sent. Excluded are auto and transactional campaigns. By clicking on a campaign, you can navigate directly to the reporting for this campaign. | The table shows the last ten campaigns sent. Excluded are auto and transactional campaigns. By clicking on a campaign, you can navigate directly to the reporting for this campaign. | ||
| - | You can show or hide columns using the {{:en: | + | You can show or hide columns using the {{:de: |
| <WRAP round tip 100%> | <WRAP round tip 100%> | ||
en/reporting_dashboard.1738230169.txt.gz · Last modified: 2025/01/30 10:42 by bk
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