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How do I create a new network tracking campaign?
The campaign type Network Tracking Campaign offers the possibility to perform a tracking campaign with multiple delivery partners. This type offers the advantage that you can assign several tracking partners to one campaign and one message. For each partner, there will be an individual tracking link inserted automatically. You can then download these messages and make them available for the different delivery partners. In a collected report, you will have an overview of all deliveries.
This is an additional feature of promio.connect. Would you like to use the campaign type Network Tracking Campaign? If so, please contact our support team via ticket.
Settings to be made
When the type Network Tracking Campaign was activated, you first had to create new tracking partners as clients. To do so, go to Administration > Companies & Clients and choose the tab Companies & Clients. Add a tracking partner client by using the action Create client.
Now select your new client in the list. Add a checkmark in its settings next to Client is tracking partner.
An individual parameter r=XYZ (instead of r=0) can be integrated into the links of the creatives for each list partner, e.g., for an easier analysis of the click behavior (BOT clicks) of the individual partners. If you are interested, please contact our support team.
Set up a campaign
Go to Delivery > Drafts and create a new campaign with the button on the bottom right, just as for each other type of campaign.
Select the type Network Tracking Campaign.
Add network partners to the campaign
When you are in the Details view of your new campaign, you will find the button Network Information. Here all partners are listed, which are available. Click on Add Network Partner to select those partners through whom the mailing will be sent and specify the number of recipients as well as the delivery date.
Setting up the messages
Now you can create new messages within the campaign with the button on the bottom right. If you want to add an existing message, select the master template HTML/Text: Multipart. Choose a name, a subject, and a sender („send from“).
Below Actions you can do the following:
Test mailing
Before each delivery, you should start a test mailing. The delivery list can be adjusted at Settings > Test delivery list in the main menu.
Quality Control
Each mailing automatically goes through a quality check before sending. Here links, images, etc., are getting checked.
Change URL replacement
Unless other presets have been defined, all links within a mailing are automatically replaced by measurement links. For some pages (e.g., unsubscribe), additional parameters for identification are appended. Here you can adjust these presets if necessary. Incorrect settings can affect the functionality of some links. If you have any questions, please contact your promio.net contact person.
You can find a manual on creating a message with the email builder in the article “How do I create an email with the email builder?”.
Only one message can be set up with this campaign type!
Provide Campaign
To generate the tracking links for the different partners, the campaign has to be provided. Your message will now be distributed to the selected partners.
If you make changes in the message after providing it, don’t forget to provide it again. Otherwise, the links cannot be adjusted.
Download messages
After the quality control, and ideally after you did a test mailing, you can now download the message and send it to the partners, who can now set up their delivery.
Activate campaign
When the partners have set up, tested, and authorized their campaigns, the Network Tracking Campaign can also be activated.
Before activating the campaign, it is recommended to reset the reporting so that the test opens and clicks are not included in the real statistics.
You can still alter the number of recipients after the activation.
Deactivate campaign
Network tracking campaigns are not sent via promio.connect but are used for statistics. It is therefore not possible to cancel the sending in promio.connect, but the campaign can be deactivated again after activation.
Select the campaign under Reporting > Campaigns. You will find the Deactivate button at the top right.
After deactivation, the campaign will be seen in the drafts, and you can edit it again.
If you make changes in the creative after a deactivation, you should make the amended creative available to the sender. This is necessary if you have added or removed links because the link number has changed! It is possible to change a link target without changing the creative on the part of the sender.
If you want to reactivate a campaign and the reporting already shows measured values, you should NOT reset the values (measured data checkbox: reset values) to keep the previous measurement values.
Reporting
At Reporting > Campaigns, you can now follow the Tracking Campaign with all partners in one summary.
