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Table of Contents
How to analyze a sent campaign?
Go to Reporting > Campaigns to find a listing of all sent campaigns.
Those sent campaigns which are still waiting in queue are also listed here.
How to find the campaign I want to analyze?
You can fade in or hide columns if you want to see certain information about your sent campaigns.
With the Advanced Search you can choose the fields you want to search in. Look for specific words or parts of the word or even point in time.
You can also combine some attributes:
Which campaign details can I see?
Go to Reporting and then click on the campaign you want to have a closer look at it.
Execute the following actions by clicking the buttons on the right:
- Copy campaign: Die copied campaign can be found at Delivery → Drafts.
- Share: You will receive a link to the Reporting results which you can share with extern partners.
- Export as csv: You will receive a csv file with your reporting data.
On the Report site you can see different key performance parameters and graphical charts. When there is more than one message included in the campaign you can distinguish between a summary of all messages and the results of a single message.
Click on one of the blue boxes with a performance parameter to open a timeline of events.
Here is an example for Opens:
By clicking the kebab menu on the upper right you may save those recipients who reacted as a target group. The system sends you to the target group site. This target group can be used for follow-up campaigns.
When the summary view of a campaign is selected you will find further details below the reporting:
- E-Mail Clients - Graphical display of the mail clients that were used.
- Link-Tags - Statistics about thematical related links. The tagging takes place via URL-Parameter.
- Deliverabilty of top 20 domains - This report tells you: For the 20 most frequent domains the average opening and soft bounce rates are calculated - aggregated for all 20. This is for comparison. The same rates are calculated for each of those domains separately. The different domains may have a higher rate than the average or a lower one.
- Summary - Gives an overview of the most relevant KPIs of the campaign.
- Logfile - – Contains information about the delivery.
When looking at Auto campaigns you can display all or only active messages.
Which details about a single message can be analyzed?
When you only view the results of a single message, below the mail client graph there is this preview:
- HTML preview: Click on „click here to show the message“ to open up the preview. It also shows the date of creation, the used Master Template, subject line and sender.
- Text preview: The same preview and details for the text version.
- Visual click report: Shows the amount of clicks on links within the preview.
Campaign Details
By clicking on Details you can see the general and the history of the sent campaign. The general show the client, description, newsletter and campaign code
Begriffserläuterung
| Opens | Number of opens of in total |
| Opens (Unique) | Number of opens, each recipient only counted once (How many recipients opened the message?) |
| Clicks | Number of clicks of a link in total |
| Clicks (Unique) | Number of clicks, each recipient only counted once (How many recipients clicked a link in the message?) |
| Conversion | Number of orders or filled out forms, gets counted when a measuring pixel is used |
| CTR | Click-thru, Quotient von Öffnungen zu Klicks |
| Unsubscribes | Unsubscribes which happened out of a delivered message (only when standard promio unsubscription pages are used) |
| Hardbounces | Number of addresses which produced a permanent error |
| Softbounces | Number of addresses which produced a temporary error |
| Complaints | Number of recipients who marked the message as unwanted or spam |
