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--- en:how_to_analyze_a_sent_campaign [2022/10/28 11:18] – [Which details about a single message can be analyzed?] bk
+++ en:how_to_analyze_a_sent_campaign [2025/02/27 14:52] (current) – bk
@@ Line 1: / Line 1: @@
-====== How to analyze a sent campaign? ======
+====== How do I analyze a sent campaign? ======
 Go to //Reporting > Campaigns// to find a listing of all sent campaigns.
 <WRAP round important 60%>
-Those sent campaigns which are still waiting in queue are also listed here.
+Those sent campaigns that are still waiting in queue are also listed here.
 </WRAP>
-===== How to find the campaign I want to analyze? =====
+===== How do I find the campaign I want to analyze? =====
-You can fade in or hide columns if you want to see certain information about your sent campaigns.
+You can use the three black bars at the top right to fade in or hide columns if you are missing information in the list:
 {{:en:reporting_search.png?nolink&700|}}
-With the //Advanced Search// you can choose the fields you want to search in. Look for specific words or parts of the word or even point in time. \\ You can also combine some attributes:
+With the //Advanced Search//, you can choose the fields you want to search in. Look for specific words or parts of the word or even a point in time. \\ You can also combine some attributes:
 {{:en:reporting_advanced_search.png?nolink&800|}}
@@ Line 20: / Line 20: @@
 ===== Which campaign details can I see? =====
-Go to //Reporting// and then click on the campaign you want to have a closer look at it.
+Go to //Reporting// and then click on the campaign you want to have a closer look at.
 {{:de:icon_reporting.png?nolink&200|}}
@@ Line 28: / Line 28: @@
 {{:de:reporting_campaigns_copy.png?nolink&200|}}
-  * Copy campaign: Die copied campaign can be found at //Delivery -> Drafts//.
+  * Copy campaign: The copied campaign can be found at //Delivery -> Drafts//.
-  * Share: You will receive a link to the Reporting results which you can share with extern partners.
+  * Share: You will receive a link to the reporting results, which you can share with external partners.
-  * Export as csv: You will receive a csv file with your reporting data.
+  * Export as CSV: You will receive a CSV file with your reporting data.
-On the Report site you can see different key performance parameters and graphical charts. When there is more than one message included in the campaign you can distinguish between a summary of all messages and the results of a single message.
+On the report site, you can see different key performance parameters and graphical charts. When there is more than one message included in the campaign you can distinguish between a summary of all messages and the results of a single message.
 {{:en:reporting1.png?nolink&700|}}
@@ Line 38: / Line 38: @@
 Click on one of the blue boxes with a performance parameter to open a timeline of events.
 Here is an example for //Opens//: \\ \\
-By clicking the kebab menu on the upper right you may save those recipients who reacted as a target group. The system sends you to the target group site. This target group can be used for follow-up campaigns.
+By clicking the kebab menu on the upper right, you may save those recipients who reacted as a target group. The system sends you to the target group site. This target group can be used for follow-up campaigns.
 {{:en:reporting2.png?nolink&700|}}
-When the summary view of a campaign is selected you will find further details below the reporting:
+When the summary view of a campaign is selected, you will find further details below the reporting:
-  * E-Mail Clients - Graphical display of the  mail clients that were used.
+  * Mail Clients: Graphical display of the  mail clients that were used.
-  * Link-Tags - Statistics about thematical related links. The tagging takes place via URL-Parameter.
+  * Link-Tags: Statistics about thematically related links. The tagging takes place via URL parameter.
-  * Deliverabilty of top 20 domains  - This report tells you: For the 20 most frequent domains the average opening and soft bounce rates are calculated - aggregated for all 20. This is for comparison. The same rates are calculated for each of those domains separately. The different domains may have a higher rate than the average or a lower one.
+  * Deliverability of top 20 domains: This report tells you: For the 20 most frequent domains, the average opening and soft bounce rates are calculated - aggregated for all 20. This is for comparison. The same rates are calculated for each of those domains separately. The different domains may have a higher rate than the average or a lower one.
-  * Summary - Gives an overview of the most relevant KPIs of the campaign.
+  * Summary: Gives an overview of the most relevant KPIs of the campaign.
-  * Logfile - – Contains information about the delivery.
+  * Logfile: Contains information about the delivery.
 <WRAP round tip 90%>
-When looking at //Auto campaigns// you can display all or only active messages.
+When looking at //Auto campaigns//, you can display all or only active messages.
  \\ \\
 {{:en:reporting_active_creatives.png?nolink&200|}}
 </WRAP>
 ===== Which details about a single message can be analyzed? =====
@@ Line 63: / Line 62: @@
 {{:en:reporting_5.png?nolink&700|}}
-  * HTML preview: Click on „click here to show the message“ to open up the preview. It also shows the date of creation, the used Master Template, subject line and sender.
+  * HTML preview: Click on „click here to show the message“ to open up the preview. It also shows the date of creation, the used master template, the subject line and the sender.
   * Text preview: The same preview and details for the text version.
   * Visual click report: Shows the amount of clicks on links within the preview.
@@ Line 70: / Line 69: @@
-The links are grouped by URL. You can analyze how often a URL appears in a creative and how often the URL has been clicked. The report shows a mixture of HTML and text URLs, that have been clicked at least once. // //
+The links are grouped by URL. You can analyze how often a URL appears in a creative and how often the URL has been clicked. The report shows a mixture of HTML and text URLs that have been clicked at least once. // //
 The black arrow shows the transfer of the tracking parameters to a landing page.
@@ Line 89: / Line 88: @@
 {{:de:reporting_details.png?nolink&200|}} \\
-By clicking on //Details// you can see the //general// and the //history// of the sent campaign. The //general// show the client, description, newsletter and campaign code
+By clicking on //Details//, you can see the //general// and the //history// of the sent campaign. The //general// shows the client, the description, the newsletter and the campaign code
 **Definition**
-| Opens | Number of opens of in total |
+| Opens | number of opens in total. |
-| Opens (Unique) | Number of opens, each recipient only counted once (How many recipients opened the message?)|
+| Opens (Unique) | number of opens, each recipient only counted once (How many recipients opened the message?). |
-| Clicks| Number of clicks of a link in total |
+| Clicks| number of clicks of a link in total. |
-| Clicks (Unique) | Number of clicks, each recipient only counted once (How many recipients clicked a link in the message?) |
+| Clicks (Unique) | number of clicks, each recipient only counted once (How many recipients clicked a link in the message?). |
-| Conversion | Number of orders or filled out forms, gets counted when a measuring pixel is used |
+| Conversion | number of orders or filled-out forms gets counted when a measuring pixel is used. |
-| CTR | Click-thru, Quotient von Öffnungen zu Klicks |
+| CTR | click-thru, ratio of opens to clicks. |
-| Unsubscribes | Unsubscribes which happened out of a delivered message (only when standard promio unsubscription pages are used) |
+| Unsubscribes | unsubscribes, which happened out of a delivered message (only when standard promio unsubscription pages are used). |
-| Hardbounces | Number of addresses which produced a permanent error |
+| Hard bounces | number of addresses that produced a permanent error. |
-| Softbounces | Number of addresses which produced a temporary error |
+| Soft bounces | number of addresses that produced a temporary error. |
-| Complaints | Number of recipients who marked the message as unwanted or spam |
+| Complaints | number of recipients who marked the message as unwanted or spam. |
 <WRAP round tip 90%>
@@ Line 108: / Line 106: @@
 </WRAP>
-{{tag>KPIs statistics reportings analytics clicks opens deliverability }}
+{{tag>KPIs statistics reportings analytics clicks opens deliverability segmentation segment }}

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