The client is the commissioner of a newsletter or another mailing. In the easiest case, this client is the same one as the client in which your newsletter is sent. (You always see your delivery client on the top right side of your user interface.) But there can also be more complex connections. In this case, an additional client is needed.

Different clients come into play in these cases:

You send out several newsletters that you want to manage separately. Reasons for this may be:

• a separate subscription and unsubscription procedure
• a separate report is required
• different test delivery lists
• separate billing

In this case, you can set up different customers, different departments of your company, for example, as principals under Account > Client Management via the button Create new client.

You are an agency and send advertising emails for different customers that should be managed separately. Reasons could be

• a separate evaluation is required
• different test distribution lists
• separate billing

In this case, select your customer as the client in a campaign.

Via the account settings button on the top right, you can go to Companies & Clients. Then select the tab that also says Companies & Clients. You can now create a new client with the button on the bottom right.