en:optimize_deliverability
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| en:optimize_deliverability [2025/07/16 11:40] – [The deliverability of emails depends on different factors:] bk | en:optimize_deliverability [2025/07/16 11:43] (current) – [Running optimization (learnings)] bk | ||
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| * Encourage your reader to ‘whitelist’ you: Ask your new subscribers to add you to their address book. | * Encourage your reader to ‘whitelist’ you: Ask your new subscribers to add you to their address book. | ||
| * Take your recipient seriously. Especially in the age of priority inboxes, it is important to know that you can only deliver emails that are wanted by the recipient. The content and the subject of every email prove that your information is important. | * Take your recipient seriously. Especially in the age of priority inboxes, it is important to know that you can only deliver emails that are wanted by the recipient. The content and the subject of every email prove that your information is important. | ||
| - | * Avoid phishing: Never use URLs as link captions in HTML emails. You should use a text/phrase instead, e.g., “homepage” or “imprint”, | + | * Avoid phishing: Never use URLs as link captions in HTML emails. You should use a text/phrase instead, e.g., “homepage” or “imprint”, |
| + | * Check the DMARC entry for your delivery domain. The DMARC entry is optional, so it is possible to send with a missing entry. However, a correct DMARC entry has a positive effect on deliverability with some providers. You can find the entry expected by promio.connect under //Settings > Domains// by clicking on the corresponding domain and then on the DMARC tab. \\ | ||
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| * Delivered does not equal delivered: Or do you know how many of your emails end up in the spam folder? Watch your opening and click rates. If they get clearly deteriorate, | * Delivered does not equal delivered: Or do you know how many of your emails end up in the spam folder? Watch your opening and click rates. If they get clearly deteriorate, | ||
| * Check if the speed of delivery is changing when you send out a bigger amount of mailings. See the manual in the article //" | * Check if the speed of delivery is changing when you send out a bigger amount of mailings. See the manual in the article //" | ||
| + | * Use the deliverability report of the top 20 domains for analysis, which is available for every campaign. Here you can see whether there are problems with certain providers. No openings and no soft bounces, for example, can indicate a complete block of the mailing. | ||
| <WRAP round tip 90%> You can improve the deliverability with better usability on mobile devices: | <WRAP round tip 90%> You can improve the deliverability with better usability on mobile devices: | ||
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| - | {{tag> | + | {{tag> |
en/optimize_deliverability.1752658855.txt.gz · Last modified: 2025/07/16 11:40 by bk
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