en:how_to_track_with_google_analytics
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How to track with Google Analytics
Activate Google Analytics tracking by clicking the button Analytics in Extras > Integrations and choose Google Analytics as web analytics tool.
Our Google Analytics Scheme
- utm_source = newsletter; e.g. „NL_newslettercode“ for newsletters or “SAM_campaigncode” for other mailings (SAM for StandAlone Mailing)
- utm_medium = email
- utm_campaign = campaign name
- utm_content = adId (ID of ad, if AdManager is used, otherwise ln (link number)
More information under: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867
en/how_to_track_with_google_analytics.1539072123.txt.gz · Last modified: 2018/10/09 10:02 by fw
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