en:how_to_track_with_google_analytics
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How to track with Google Analytics
Activate Google Analytics tracking by clicking the button Analytics in Extras > Integrations and choose Google Analytics as web analytics tool.
Our Google Analytics Scheme
- utm_source = newsletter; e.g. „NL_newslettercode“ for newsletters or “SAM_campaigncode” for other mailings (SAM for StandAlone Mailing)
- utm_medium = email
- utm_campaign = campaign name
- utm_content = adId (ID of ad, if AdManager is used, otherwise ln (link number)
Please note that the GA-parameter can only be attached to the link, if the parameter-forwarding is active in the link replacement. For regularly tracking it is recommended to set a fixed link replacement rule. Therefore please contact the support via servicecenter.
More information under: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867
en/how_to_track_with_google_analytics.1494427855.txt.gz · Last modified: 2017/05/10 16:50 by fw
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