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How to set up a Tracking Campaign?
A tracking campaign is what you can set up if your campaign is created in promio.connect but sent from a second system. Usually this campaign type is used for the dispatch of promotional emails through a partner. By generating the creative in promio.connect the promio - tracking is integrated. This means although the campaign is delivered by an external system, the campaign statistics are available in promio.connect.
As a first step select the type Tracking Campaign when setting up a new campaign in promio.connect. After designing the creative you can carry out the following actions:
| Download messages | Download of a ZIP file with the creatives as txt or html files for transfer to an external sender. |
| Reset values | Deletes all opens, clicks and conversions that were made for testing before the actual dispatch of the campaign. |
| Activate campaign | Activates the campaign, the campaign cannot be re-edited after activation. |
The button on the buttom right allows you to:
| Create message | With this option you generate a new message. |
Cancellation of tracking campaigns
Tracking campaigns are not delivered via promio.connect. The reporting is used for statistical purposes only. That is the reason why you can`t find these campaigns in the queue. They can`t be cancelled, but they can be deactivated.
Choose the campaign under reporting > campaigns. Click the button deactivate at the top right.
After deactivation the campaign will be seen in the drafts and can you can edit it again.
If you make changes in the creative after a deactivation, you should make the amended creative available to the sender. This is necassary if you have added or removed links, because the link number has changed! It is possible to change a link target without changing the creative on the part of the sender.
If you want to reactivate a campaign and the reporting already shows measured values, you should NOT reset the values (measured data checkbox: reset values) to keep the previous measurement values.
