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en:how_to_create_a_networktrackingcampaign [2021/01/20 11:00] – [Reporting] bk | en:how_to_create_a_networktrackingcampaign [2025/02/27 18:03] (current) – bk | ||
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- | ====== How to create a new network tracking campaign ====== | + | ====== How do I create a new network tracking campaign? ====== |
- | The campaign type //Network Tracking Campaign// offers the possibility to perform a tracking campaign with multiple delivery partners. This type offers the advantage that you can assign several tracking partners to one campaign and one message. For each partner there will be an individual tracking link inserted automatically. You can then download these messages and make them available for the different delivery partners. In a collected | + | The campaign type //Network Tracking Campaign// offers the possibility to perform a tracking campaign with multiple delivery partners. This type offers the advantage that you can assign several tracking partners to one campaign and one message. For each partner, there will be an individual tracking link inserted automatically. You can then download these messages and make them available for the different delivery partners. In a collected |
<WRAP round info 70%> | <WRAP round info 70%> | ||
- | This is an additional feature of promio.connect. Would you like to use the campaign type //Network Tracking Campaign//? If so, please contact our support team. | + | This is an additional feature of promio.connect. Would you like to use the campaign type //Network Tracking Campaign//? If so, please contact our support team via ticket. |
</ | </ | ||
- | ==== Settings to be made ==== | + | ===== Settings to be made ===== |
- | When the type //Network Tracking Campaign// was activated | + | When the type //Network Tracking Campaign// was activated, you first had to create new tracking partners as clients. To do so, go to //Administration > Companies & Clients// and choose |
- | Now select your new client in the list. Add a checkmark in its // | + | Now select your new client in the list. Add a checkmark in its // |
{{: | {{: | ||
+ | <WRAP round info 100%> | ||
+ | An individual parameter r=XYZ (instead of r=0) can be integrated into the links of the creatives for each list partner, e.g., for an easier analysis of the click behavior (BOT clicks) of the individual partners. If you are interested, please contact our support team. | ||
+ | </ | ||
- | ==== Set up a campaign ==== | + | ===== Set up a campaign |
- | Go to //Delivery > Drafts// and create a new campaign with the botton | + | Go to //Delivery > Drafts// and create a new campaign with the button |
{{: | {{: | ||
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- | ==== Add network partners to the campaign ==== | + | ===== Add network partners to the campaign ===== |
- | + | ||
- | When you are in the //Details view// of your new campaign you will find the button //Network Information// | + | |
+ | When you are in the //Details view// of your new campaign, you will find the button //Network Information// | ||
{{: | {{: | ||
+ | ===== Setting up the messages ===== | ||
- | + | Now you can create new messages within the campaign with the button on the bottom right. If you want to add an existing message, select the master template // | |
- | ==== Setting up the messages ==== | + | |
- | + | ||
- | Now you can create new messages within the campaign with the button on the bottom right. If you want to add an existing message select the master template // | + | |
Below //Actions// you can do the following: | Below //Actions// you can do the following: | ||
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{{: | {{: | ||
- | | ** Testmailing** | Before each delivery you should start a testmailing. The delivery list can be adjusted at //Settings > Test delivery list// in the main menu. | | + | ==== Test mailing |
- | | **Quality Control** | Each mailing | + | |
- | | **Change URL replacement** | Unless other presets have been defined, all links within a mailing are automatically replaced by measurement links. For some pages (e.g. unsubscribe), | + | |
+ | Before each delivery, you should start a test mailing. The delivery list can be adjusted at //Settings > Test delivery list// in the main menu. | ||
+ | |||
+ | ==== Quality Control ==== | ||
+ | |||
+ | Each mailing automatically goes through a quality check before sending. Here links, images, etc., are getting checked. | ||
+ | |||
+ | ==== Change URL replacement ==== | ||
+ | |||
+ | Unless other presets have been defined, all links within a mailing are automatically replaced by measurement links. For some pages (e.g., unsubscribe), | ||
<WRAP round tip 90%> | <WRAP round tip 90%> | ||
- | A manual | + | You can find a manual |
</ | </ | ||
- | |||
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</ | </ | ||
- | ==== Provide Campaign ==== | + | ===== Provide Campaign |
- | To generate the tracking links for the different partners the campaign has to be provided. Your message will now be distributed to the selected partners. | + | To generate the tracking links for the different partners, the campaign has to be provided. Your message will now be distributed to the selected partners. |
<WRAP round info 70%> | <WRAP round info 70%> | ||
- | If you make changes in the message after providing it don’t forget to provide it again. Otherwise the links can not be adjusted. | + | If you make changes in the message after providing it, don’t forget to provide it again. Otherwise, the links cannot |
</ | </ | ||
- | ==== Download messages ==== | + | ===== Download messages |
- | After the quality control and you ideally did a testmailing | + | After the quality control, and ideally |
+ | ===== Activate campaign ===== | ||
- | ==== Activate campaign ==== | + | When the partners have set up, tested, and authorized their campaigns, the Network Tracking Campaign can also be activated. |
- | + | ||
- | When the partners have set up, tested, and authorized their campaigns | + | |
Before activating the campaign, it is recommended to reset the reporting so that the test opens and clicks are not included in the real statistics. | Before activating the campaign, it is recommended to reset the reporting so that the test opens and clicks are not included in the real statistics. | ||
- | After activation you cannot change | + | You can still alter the number |
+ | ===== Deactivate campaign ===== | ||
+ | |||
+ | Network tracking campaigns are not sent via promio.connect but are used for statistics. It is therefore not possible to cancel the sending in promio.connect, | ||
+ | Select the campaign under //Reporting > Campaigns// | ||
+ | |||
+ | {{: | ||
+ | |||
+ | After deactivation, | ||
+ | |||
+ | <WRAP round important 80%> | ||
+ | If you make changes in the creative after a deactivation, | ||
+ | |||
+ | If you want to reactivate a campaign and the reporting already shows measured values, you should NOT reset the values (//measured data// checkbox: reset values) to keep the previous measurement values. | ||
+ | </ | ||
- | ==== Reporting ==== | + | ===== Reporting |
- | At //Reporting > Campaigns// you can now follow the Tracking Campaign with all partners in one summary. | + | At //Reporting > Campaigns//, you can now follow the Tracking Campaign with all partners in one summary. |
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- | {{tag>Network Tracking Campaign network-tracking-campaign network partners | + | {{tag>network_campaigns NCM partner |