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Trace: • How do I use AI to create a subject line? • How do I set up a campaign? • How do I create a newsletter? • What is the difference between static target groups and auto target groups? • How do I inspect an email? • How can I insert a new font into a template? • How do I create a target group from previous campaigns? • How do I create an auto campaign?
en:how_to_create_a_campaign

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en:how_to_create_a_campaign [2025/05/30 11:31] – [Actions] bken:how_to_create_a_campaign [2025/10/30 16:23] (current) – [Imprint] fw
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 <WRAP round tip 90%> <WRAP round tip 90%>
 Detailed instructions for creating a message with the email builder can be found in the article //"[[en:e_mail_builder]]"//. \\ \\ Detailed instructions for creating a message with the email builder can be found in the article //"[[en:e_mail_builder]]"//. \\ \\
-Individual explanations of your own templates can be stored in a client-specific wiki. The client needs a license for this. If you are interested, please contact our support.+Individual explanations of your own templates can be stored in a client-specific wiki. The client needs a license for this. If you are interested, please contact our support team via ticket.
 </WRAP> </WRAP>
  
 ===== Message Details ===== ===== Message Details =====
 +
 +On the top right you find three symbols which allow you to conduct further actions: 
 +
 +{{:en:delivery_drafts_creative_buttons.png?nolink&300|}}
 +
 +=== Copy message === 
 +The two sheets behind each other let you copy the message. 
 +
 +=== Delete message ===
 +With the trash can you delete a mailing.
 +
 +=== Save as template ===
 +Save the created message as a template for future delivery. You can then find the templates under //Content > Templates//.
 +
 +=== Convert to HTML/multipart ===
 +Messages that were created using a template can be converted to the base template (pure HTML code). The source code can then be edited directly. 
 +
 +<WRAP round important 50%> It is not possible to undo this step. </WRAP>
 +
 +=== Change URL replacement ===
 +As long as there are no other preferences defined, all links within a mailing are automatically replaced with measuring links. On some pages (e.g. unsubscribe), additional parameters are attached for identification purposes. You can customize these preferences here as needed. After manually adjusting the URL replacement, the creative must be saved again for the change to be applied. 
 +
 +<WRAP round important 80%> Incorrect settings may affect the functionality of some links. If you have any questions, contact your promio.net contact person. </WRAP>
 +
 +== URL replacement for mailto and tel links ===
 +In order for mailto and tel links to be replaced with tracking links, a notation with double slashes is required.
 +
 +Examples: \\
 +<WRAP round box 100%>
 +<nowiki>mailto://beleg@promio.net</nowiki> \\
 +<nowiki>mailto://beleg@promio.net?subject=Request%20for%20you</nowiki> \\
 +<nowiki>tel://+491631234567</nowiki> \\
 +</WRAP>
 +
 +With a notation without slashes, no replacement occurs, e.g., //mailto:beleg@promio.net//
 +
 +=== Change language ===
 +Defines the language selection of the unsubscribe page.
 +
 +=== Assign coupon code list ===
 +Assign coupon code list that you previously uploaded via //Content -> Coupon code lists//.
  
 ==== Settings ==== ==== Settings ====
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   * **Spam Test**: Calculates the probabilty of being classified as spam, using different filters. 15 clients as well as server-based tests are available.   * **Spam Test**: Calculates the probabilty of being classified as spam, using different filters. 15 clients as well as server-based tests are available.
  
-===== Imprint =====+<WRAP round tip 90%> 
 +Details about personalization are described in article //"[[en:how_to_personalize_emails]]"//. 
 + 
 +Beneath the message preview there is the option of adding an attachment to your e-mail. You should only do this in exceptional cases, though. We recommend to make PDFs and other attachments available via download in the internet, and then put the link into your message. You will find instructions in //"[[en:campaigns_attachment]]"//. 
 +</WRAP> 
 + 
 +==== Imprint ====
  
 Please make sure that your creative includes an imprint. Please make sure that your creative includes an imprint.
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 The imprint has to be part of every e-mail. I contains of an unsubscribe link, the company's name and its legal status, the complete postal address and contact options. [[https://certified-senders.org/wp-content/uploads/2020/06/Das-Impressum-im-Newsletter_Auf-diese-Punkte-kommt-es-an.pdf|Information from the Certified Senders Alliance (CSA)]]. The imprint has to be part of every e-mail. I contains of an unsubscribe link, the company's name and its legal status, the complete postal address and contact options. [[https://certified-senders.org/wp-content/uploads/2020/06/Das-Impressum-im-Newsletter_Auf-diese-Punkte-kommt-es-an.pdf|Information from the Certified Senders Alliance (CSA)]].
  
-<WRAP round tip 90%> +==== Preheader ==== 
-Details about personalization are described in article //"[[en:how_to_personalize_emails]]"//.+ 
 +If you have included a preheader in the HTML of your message, you can assign the CSS class //pmPreheader// to the HTML element. This allows the editor to recognise the text as a preheader and automatically insert the opening pixel behind it.  
 + 
 +Example: <code html><div class="pmPreheader">Preheader text</div></code>
  
-Beneath the message preview there is the option of adding an attachment to your e-mail. You should only do this in exceptional cases, though. We recommend to make PDFs and other attachments available via download in the internet, and then put the link into your message. You will find instructions in //"[[en:campaigns_attachment]]"//. 
-</WRAP> 
  
  
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 === Quality Control === === Quality Control ===
 Every message is checked before sending automatically. Links, images etc. are checked here. Every message is checked before sending automatically. Links, images etc. are checked here.
- 
-=== Change URL replacement === 
-As long as there are no other preferences defined, all links within a mailing are automatically replaced with measuring links. On some pages (e.g. unsubscribe), additional parameters are attached for identification purposes. You can customize these preferences here as needed. After manually adjusting the URL replacement, the creative must be saved again for the change to be applied.  
- 
- 
-Incorrect settings may affect the functionality of some links. If you have any questions, contact your promio.net contact person.  
  
  
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 <WRAP round important 50%> The show example belongs to the type //standard campaign//. </WRAP> <WRAP round important 50%> The show example belongs to the type //standard campaign//. </WRAP>
  
-{{:en:delivery_drafts_delivery_speed.png?nolink&600|}}+{{:en:delivery_drafts_delivery_speed.png?nolink&400|}}
  
 ==== Delivery Start ==== ==== Delivery Start ====
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 ==== Measured data ==== ==== Measured data ====
 This data tells you how many opens, clicks, and conversions were already done during testing. When you choose the option Reset values this testingdata is not included into your reporting. This data tells you how many opens, clicks, and conversions were already done during testing. When you choose the option Reset values this testingdata is not included into your reporting.
 +
 +==== Update data sources ====
 +If you use data sources, you can specify here whether the data sources used should be updated or not.
  
 ==== Limit delivery speed ==== ==== Limit delivery speed ====
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 As soon as the delivery actually began you will see the results in //Reporting -> Campaigns//. In //Delivery → Queue// there is a list of all campaigns which are either still waiting in line or currently //In Delivery//. It also tells you how many messages were already sent.  As soon as the delivery actually began you will see the results in //Reporting -> Campaigns//. In //Delivery → Queue// there is a list of all campaigns which are either still waiting in line or currently //In Delivery//. It also tells you how many messages were already sent. 
  
-{{tag>messages e-mails e-mail_builder campaigns quality_check set_up templates test_delivery send url_replacement imprint }}+Watch a tutorial on how to create a campaign: \\ 
 + 
 +<html> 
 +<iframe class="md-youtube-embed" width="560" height="315" src="https://www.youtube-nocookie.com/embed/1r9iptqiZtA?si=xFhLDc4WUjwG0HiT&rel=0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> 
 +</html> 
 + 
 +{{tag>messages e-mails e-mail_builder campaigns quality_check set_up templates test_delivery send url_replacement imprint mailto tel }}
en/how_to_create_a_campaign.1748597485.txt.gz · Last modified: 2025/05/30 11:31 by bk

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