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--- en:how_to_analyze_a_sent_campaign [2025/02/26 11:14] – bk
+++ en:how_to_analyze_a_sent_campaign [2025/11/18 09:38] (current) – [Campaign Details] bk
@@ Line 1: / Line 1: @@
-====== How to analyze a sent campaign? ======
+====== How do I analyze a sent campaign? ======
 Go to //Reporting > Campaigns// to find a listing of all sent campaigns.
@@ Line 16: / Line 16: @@
 {{:en:reporting_advanced_search.png?nolink&800|}}
+Watch a tutorial on how to add and hide columns and how to search within the target group list: \\
+<html>
+<iframe class="md-youtube-embed" width="560" height="315" src="https://www.youtube-nocookie.com/embed/cKca9ReTl1Q?si=aR6E9Z5spfjYs2wS&rel=0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
+</html>
@@ Line 91: / Line 98: @@
 **Definition**
-| Opens | Number of opens in total. |
+| Opens | number of opens in total. |
-| Opens (Unique) | Number of opens, each recipient only counted once (How many recipients opened the message?). |
+| Opens (Unique) | number of opens, each recipient only counted once (How many recipients opened the message?). |
-| Clicks| Number of clicks of a link in total. |
+| Clicks| number of clicks of a link in total. |
-| Clicks (Unique) | Number of clicks, each recipient only counted once (How many recipients clicked a link in the message?). |
+| Clicks (Unique) | number of clicks, each recipient only counted once (How many recipients clicked a link in the message?). |
-| Conversion | Number of orders or filled-out forms, gets counted when a measuring pixel is used. |
+| Conversion | number of orders or filled-out forms gets counted when a measuring pixel is used. |
 | CTR | click-thru, ratio of opens to clicks. |
-| Unsubscribes | Unsubscribes, which happened out of a delivered message (only when standard promio unsubscription pages are used). |
+| Unsubscribes | unsubscribes, which happened out of a delivered message (only when standard promio unsubscription pages are used). |
-| Hard bounces | Number of addresses that produced a permanent error. |
+| Hard bounces | number of addresses that produced a permanent error. |
-| Soft bounces | Number of addresses that produced a temporary error. |
+| Soft bounces | number of addresses that produced a temporary error. |
-| Complaints | Number of recipients who marked the message as unwanted or spam. |
+| Complaints | number of recipients who marked the message as unwanted or spam. |
 <WRAP round tip 90%>
 In promio.connect, you have the option of evaluating several sent campaigns at the same time or comparing them. Find more details at //"[[en:how_to_analyze_more_than_one_campaign]]"//.
 </WRAP>
+Watch a tutorial on how to analyze a sent campaign: \\
+<html>
+<iframe class="md-youtube-embed" width="560" height="315" src="https://www.youtube-nocookie.com/embed/xpAxRJerUxI?si=Ml573bBMIieXit80&rel=0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
+</html>
 {{tag>KPIs statistics reportings analytics clicks opens deliverability segmentation segment }}

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