en:difference_between_open_and_open_unique
What is the difference between open and open unique?
„Open“ is the number of openings from a sent email altogether.
„Open unique“ is the number of recipients who have opened the email. (How many different recipients opened the e-mail?)
If Person A is opening the email 5 times, there are 5 „opens“ counted, but only 1 „open unique“.
en/difference_between_open_and_open_unique.txt · Last modified: 2025/02/25 12:08 by bk
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