Differences

This shows you the differences between two versions of the page.

--- en:difference_between_clicks_and_clicks_unique [2022/05/12 17:10] – fw
+++ en:difference_between_clicks_and_clicks_unique [2025/02/25 12:07] (current) – bk
@@ Line 1: / Line 1: @@
 ====== What is the difference between clicks and unique clicks? ======
-"Clicks" is the number of clicks from an sent email altogether.
+"Clicks" is the number of clicks from a sent email altogether.
-"Unique clicks" is the number of recipients who have clicked. (How many different recipients clicked in the e-mail?)
+"Unique clicks" is the number of recipients who have clicked. (How many different recipients clicked on the e-mail?)
-If Person A is clicking 5 times at a link, there are 5 clicks counted, but only 1 unique click.
+If Person A is clicking 5 times on a link, there are 5 clicks counted, but only 1 unique click.
-{{tag>clicks statistics reportings }}
+===== Click-through Rate =====
+The click-through rate (CTR) measures the ratio of clicks relative to the number of opens. CTR = clicks / opens. The unique CTR is calculated in a similar way: clickers / opens. The CTR indicates how relevant the content is for the openers.
+{{tag>clicks unique_clicks click_trough_rate statistics reportings }}