en:difference_between_clicks_and_clicks_unique

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What is the difference between clicks and unique clicks?

“Clicks” is the number of clicks from an sent email altogether.

“Unique clicks” is the number of recipients who have clicked. (How many different recipients clicked in the e-mail?)

If Person A is clicking 5 times at a link, there are 5 clicks counted, but only 1 unique click.

en/difference_between_clicks_and_clicks_unique.1652368220.txt.gz · Last modified: 2022/05/12 17:10 by fw