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en:controlling [2020/09/02 09:31] – created bken:controlling [2025/02/25 11:47] (current) – bk
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 ====== How do I monitor my campaign goals with the Controlling feature? ====== ====== How do I monitor my campaign goals with the Controlling feature? ======
  
-At the menu point //Reporting > Controlling// you can automatically let your goals for one or more campaigns be monitored. Define your campaign goals, e.g. reaching a certain click or open rate, or a maximum rate for bounces or unsubscribes.  +At the menu point //Reporting > Controlling// you can automatically let your goals for one or more campaigns be monitored. Define your campaign goals, e.g., reaching a certain click or open rate, or a maximum rate for bounces or unsubscribes.  
  
 Via the button on the bottom right you can set your goals like this:  Via the button on the bottom right you can set your goals like this: 
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   * //Select evaluation basis//: Choose whether you want to control a single campaign or a group of them.    * //Select evaluation basis//: Choose whether you want to control a single campaign or a group of them. 
-  * //Configure filter//: If you chose to monitor a group of campaigns define the characteristics by which the group is compiled. (campaign name, campaign type, client, newsletter, campaign code) \\+  * //Configure filter//: If you chose to monitor a group of campaigns, define the characteristics by which the group is compiled. (campaign name, campaign type, client, newsletter, campaign code) \\
  
-{{:de:controlling_target_definition.png?nolink&600|}}  \\ \\+{{:en:controlling_target_definition.png?nolink&600|}}  \\ \\
  
-  * //Define goals//: Select your KPI goals (opens, clicks, unsubscribes, complaints, conversions, hardbounces, softbounces, ctr) and a percentage rate for each KPI. Also fill in the start and end date of the controlling process. 
  
-{{:de:controlling_target_definition3.png?nolink&600|}}+  * //Select campaign//: If you chose to monitor only one campaign, you can select it here.
  
-The goals are divided into //pending//, //in progress// and //finished//. When you click on one of the goals the corresponding statistics open up: +{{:en:controlling_target_definition2.png?nolink&600|}} 
  
-{{:de:controlling_statistics.png?nolink&600|}}+  * //Define goals//: Select your KPI goals (opens, clicks, unsubscribes, complaints, conversions, hard bounces, soft bounces, CTR) and a percentage rate for each KPI. Also fill in the start and end date of the controlling process.
  
-Anhand der Statistik sehen Sie auf einen Blick, ob Ihre Ziele erreicht werden oder ob es Verbesserungen bedarf.+{{:en:controlling_target_definition3.png?nolink&600|}}
  
 +The goals are divided into //pending//, //in progress//, and //finished//. When you click on one of the goals, the corresponding statistics open up: 
  
 +{{:en:controlling_statistics.png?nolink&600|}}
  
 +With the help of the statistics, you can detect whether your goals are achieved or further improvements are needed.
  
  
  
  
-{{tag>Controlling KPI Auswertung Ziele Statistik Kampagne}} +{{tag>controlling KPIs reportings analytics goals statistics }} 
  
en/controlling.1599031872.txt.gz · Last modified: 2020/09/02 09:31 by bk

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