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Trace: • What is the difference between static target groups and auto target groups? • How do I create a new network tracking campaign? • How do I create a domain? • My first campaign setup in promio.connect • The structure of the promio.connect platform • How do I deliver newsletters regularly with the scheduler? • How do I use the two-factor authentication for my user account? • Why do I need clients? • Wie lege ich eine Auto-Zielgruppe an? • How to develop e-mail templates for promio.connect?
en:optimize_deliverability

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en:optimize_deliverability [2025/02/27 11:20] – bken:optimize_deliverability [2025/07/16 11:43] (current) – [Running optimization (learnings)] bk
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 ====== How can I increase the deliverability of my email campaigns? ====== ====== How can I increase the deliverability of my email campaigns? ======
  
-Promio.net uses or offers the following tools and techniques to improve deliverability: SPF, DKIM, abuse@, and postmaster@ email addresses, DOI, the option+Promio.net uses or offers the following tools and techniques to improve deliverability: SPF, DKIM, DMARC, abuse@, and postmaster@ email addresses, DOI, the option
 to unsubscribe, spam filter testing, inbox preview, feedback loops, etc. to unsubscribe, spam filter testing, inbox preview, feedback loops, etc.
    
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 ===== The deliverability of emails depends on different factors: ===== ===== The deliverability of emails depends on different factors: =====
  
-  * The reputation of the IP address of the sender+  * The reputation of the server or the IP address of the sender 
 +  * The reputation of the sender domain
   * The quality of the database (contact list)   * The quality of the database (contact list)
   * The design of the message and the structure of its content   * The design of the message and the structure of its content
   * The frequency of your messages and their relevance   * The frequency of your messages and their relevance
 +  * A missing or incorrect DMARC entry
  
 ===== The quality of your target groups ====== ===== The quality of your target groups ======
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   * Encourage your reader to ‘whitelist’ you: Ask your new subscribers to add you to their address book.    * Encourage your reader to ‘whitelist’ you: Ask your new subscribers to add you to their address book. 
   * Take your recipient seriously. Especially in the age of priority inboxes, it is important to know that you can only deliver emails that are wanted by the recipient. The content and the subject of every email prove that your information is important.    * Take your recipient seriously. Especially in the age of priority inboxes, it is important to know that you can only deliver emails that are wanted by the recipient. The content and the subject of every email prove that your information is important. 
-  * Avoid phishing: Never use URLs as link captions in HTML emails. You should use a text/phrase instead, e.g., “homepage” or “imprint”, and turn this text into a link. At least this is a construct that is given a negative score by many spam filters. \\+  * Avoid phishing: Never use URLs as link captions in HTML emails. You should use a text/phrase instead, e.g., “homepage” or “imprint”, and turn this text into a link. At least this is a construct that is given a negative score by many spam filters.  
 +  * Check the DMARC entry for your delivery domain. The DMARC entry is optional, so it is possible to send with a missing entry. However, a correct DMARC entry has a positive effect on deliverability with some providers. You can find the entry expected by promio.connect under //Settings > Domains// by clicking on the corresponding domain and then on the DMARC tab. \\
      
  
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   * Delivered does not equal delivered: Or do you know how many of your emails end up in the spam folder? Watch your opening and click rates. If they get clearly deteriorate, something is going wrong.   * Delivered does not equal delivered: Or do you know how many of your emails end up in the spam folder? Watch your opening and click rates. If they get clearly deteriorate, something is going wrong.
   * Check if the speed of delivery is changing when you send out a bigger amount of mailings. See the manual in the article //"[[en:how_to_set_maximum_delivery_speed]]"//.   * Check if the speed of delivery is changing when you send out a bigger amount of mailings. See the manual in the article //"[[en:how_to_set_maximum_delivery_speed]]"//.
 +  * Use the deliverability report of the top 20 domains for analysis, which is available for every campaign. Here you can see whether there are problems with certain providers. No openings and no soft bounces, for example, can indicate a complete block of the mailing.
  
 <WRAP round tip 90%> You can improve the deliverability with better usability on mobile devices: <WRAP round tip 90%> You can improve the deliverability with better usability on mobile devices:
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-{{tag>deliverability complaints spam_score spam_filter inbox_previews feedback_loops softbounce_rule}} +{{tag>deliverability top_20_domains complaints spam_score spam_filter inbox_previews feedback_loops softbounce_rule}} 
en/optimize_deliverability.1740651637.txt.gz · Last modified: 2025/02/27 11:20 by bk

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