en:kpi_tracking

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Which KPIs can I measure for omnichannel per channel?

Different KPIs are available depending on the channel. Here is a checklist of which KPIs can be measured in each case:

	Receivers	Opens	Clicks	CTR	Conversions	Unsubscribes	Complaints	Hardbounces	Softbounces
E-mail	✔	✔	✔	✔	✔	✔	✔	✔	✔
SMS	✔	✘	✘	✘	✔	✘	✘	✔	✘
App Push	✔	✘	✔	✘	✔	✘	✘	✔	✘
Web Push	✔	✔	✔	✘	✔	✘	✘	✔	✘
Print	✔	✘	✘	✘	✘	✘	✘	✘	✘

Statistics, Reporting, Receivers, KPI, Opens, Clicks, CTR, Conversions, Unsubscribes, Complaints, Hardbounces, Softbounces, E-Mail, SMS, App, Push, Web, Push, Print, Post

en/kpi_tracking.1646391386.txt.gz · Last modified: 2022/03/04 11:56 by fw