Different KPIs are available depending on the channel. Here is a checklist of which KPIs can be measured in each case:
| SMS | App Push | Web Push | |||
| Receivers | ✔ | ✔ | ✔ | ✔ | ✔ |
| Opens | ✔ | ✘ | ✘ | ✔ | ✘ |
| Clicks | ✔ | ✘ | ✔ | ✔ | ✘ |
| CTR | ✔ | ✘ | ✘ | ✘ | ✘ |
| Conversions | ✔ | ✔ | ✔ | ✔ | ✘ |
| Unsubscribes | ✔ | ✘ | ✘ | ✘ | ✘ |
| Complaints | ✔ | ✘ | ✘ | ✘ | ✘ |
| Hardbounces | ✔ | ✔ | ✔ | ✔ | ✘ |
| Softbounces | ✔ | ✘ | ✘ | ✘ | ✘ |