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Table of Contents
How to use the profiler?
With the help of the feature profiler you can filter recipients who are interested in a specific topic (clicked an articles with the according topic-tag) or who gave a specific answer to a question asked.
Link-Tagging
By adding link tags you can group and analyze all thematically related links in click statistics.
To do so you first categorize your links in a CMS program by adding standardized parameters to the URLs. Each linked article in the creative can have different tags.
To create link tags please use this syntax::
https://www.promio.net/?pm_cat[]=technik&pm_cat[]=sports
In this example the tags „tech“ and „sports“ are being connected with the link https://www.promio.net/.
Tagging Structure
- We recommend to not use more than 30 tags (max. possible: 60 tags), because when there is more than one editor, too, they might loose overview of all categories.
- Before setting the tags it is useful to create a tagging structure. The more narrowly the tags are defined, the smaller your target groups will become.
- Tags have to be URL-compatible. They have to be lowercase; words are separated by underscore (no blank), and must not contain special characters.
Profiler
Within the feature profiler the link tags can automatically be transferred into click profiles. The click profiles can then be used as a selection categories when creating target group filters. You also get the possibility to personalize content. Content individualized e-mail templates can show content depending on the click profiles (which is the readers’ preferences).
Requirement ist that the additional feature Profiler is activated in your client. Contact your Account Manager or our support team if you are interested.
Usage in filters
Click profiles
When you entered the link tags the click profiles are generated automatically. Please schedule some waiting time: the data will be collected over a longer time span – also depending on the delivery volume of your client. The computing of the profiles can take some time.
When the click profiles are ready they can be used for the definition of filters.
When you want to create a filter, select the condition “Profiler“:
and then define a your conditions with the listed link tags.
Questionnaire
If an individual questionnaire was set up in your client when configuring the profiler, the recipients can be selected according to the answers given. When you want to use a questionnaire your recipients/customers can answer please inform your contact person at promio.net.
Select the condition ‚Profiler‘ when creating your filter:
And then define your conditions by using the listed topics, questions and answers:
Further information about the creation of filters and the combination of different filter conditions can be found in the article How to create a filter.
