This shows you the differences between two versions of the page.
| Both sides previous revisionPrevious revisionNext revision | Previous revision | ||
| en:how_to_use_the_profiler [2022/05/11 15:00] – [Profiler] fw | en:how_to_use_the_profiler [2025/02/27 12:08] (current) – bk | ||
|---|---|---|---|
| Line 1: | Line 1: | ||
| ====== How to use the profiler? | ====== How to use the profiler? | ||
| - | With the help of the feature // | + | With the help of the feature // |
| ===== Link-Tagging ===== | ===== Link-Tagging ===== | ||
| - | By adding link tags you can group and analyze all thematically related links in click statistics | + | By adding link tags, you can group and analyze all thematically related links in click statistics, only in standard or A-B campaigns. |
| - | To do so you first categorize your links in a CMS program by adding standardized parameters to the URLs. Each linked article in the creative can have different tags. | + | To do so, you first categorize your links in a CMS program by adding standardized parameters to the URLs. Each linked article in the creative can have different tags. |
| - | <WRAP round info 70%>**To create link tags please use this syntax:**: | + | <WRAP round info 70%>**To create link tags, please use this syntax**: |
| Line 23: | Line 23: | ||
| **Tagging Structure** | **Tagging Structure** | ||
| - | * We recommend | + | * We recommend not using more than 30 tags (max. possible: 60 tags), because when there is more than one editor, too, they might lose an overview of all categories. |
| - | * Before setting the tags it is useful to create a tagging structure. The more narrowly the tags are defined, the smaller your target groups will become. | + | * Before setting the tags, it is useful to create a tagging structure. The more narrowly the tags are defined, the smaller your target groups will become. |
| - | * Tags have to be URL-compatible. They have to be lowercase; words are separated by underscore (no blank), and must not contain special characters. | + | * Tags have to be URL-compatible. They have to be lowercase; words are separated by an underscore (no blank) and must not contain special characters. |
| ===== Profiler ====== | ===== Profiler ====== | ||
| - | Within the feature // | + | Within the feature // |
| <WRAP round important 80%> | <WRAP round important 80%> | ||
| - | Requirement ist that the additional feature // | + | The requirement is that the additional feature // |
| </ | </ | ||
| Line 41: | Line 40: | ||
| === Click profiles === | === Click profiles === | ||
| - | When you entered the link tags the click profiles | + | When you entered the link tags, the click profiles |
| - | When the click profiles are ready they can be used for the definition of filters. | + | When the click profiles are ready, they can be used for the definition of filters. |
| Line 49: | Line 48: | ||
| {{: | {{: | ||
| - | and then define | + | and then define your conditions with the listed link tags. |
| {{: | {{: | ||
| Line 56: | Line 55: | ||
| === Questionnaire === | === Questionnaire === | ||
| - | If an individual questionnaire was set up in your client when configuring the profiler, the recipients can be selected according to the answers given. When you want to use a questionnaire your recipients/ | + | If an individual questionnaire was set up in your client when configuring the profiler, the recipients can be selected according to the answers given. When you want to use a questionnaire your recipients/ |
| Select the condition ‚Profiler‘ when creating your filter: | Select the condition ‚Profiler‘ when creating your filter: | ||
| Line 62: | Line 61: | ||
| {{: | {{: | ||
| - | And then define your conditions by using the listed topics, questions and answers: | + | And then define your conditions by using the listed topics, questions, and answers: |
| {{: | {{: | ||
| Line 70: | Line 69: | ||
| - | {{tag> | + | {{tag> |