en:how_to_track_with_google_analytics

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How to track with Google Analytics?

To activate Google Analytics, please contact our support team via ticket.

Our Google Analytics Scheme

  • utm_source = newsletter_deliverydate; e.g. “NL_newslettercode_deliverydate“ for newsletters or “SAM_campaigncode_deliverydate” for other mailings (SAM for StandAlone Mailing, format of delivery date: YYYYMMDD)
  • utm_medium = email
  • utm_campaign = “campaignname_messageID”
  • utm_content = adId (ID of ad, if AdManager is used, otherwise ln (link number)

More information: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867

en/how_to_track_with_google_analytics.1652370015.txt.gz · Last modified: 2022/05/12 17:40 by fw