Google Analytics tracking has to be activated by our Service & Operations department!. Please contact the support via servicecenter.

Our Google Analytics Scheme

• utm_source = newsletter; e.g. „NL_newslettercode“ for newsletters or “SAM_campaigncode” for other mailings (SAM for StandAlone Mailing)

• utm_medium = email

• utm_campaign = campaign name

• utm_content = adId (ID of ad, if AdManager is used, otherwise ln (link number)

Please note that the GA-parameter can only be attached to the link, if the parameter-forwarding is active in the link replacement. For regularly tracking it is recommended to set a fixed link replacement rule. Therefore please contact the support.

More information under: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867