How to track with Google Analytics?

Of course, you can also measure website traffic generated via emails using Google Analytics. To do this, parameters must be attached to the links.

Our Google Analytics Scheme

• utm_source = NL_[Customer code of Newsletter]_[Delivery date] - if a newsletter is set up in the campaign (NL for newsletter, format of delivery date: YYYYMMDD).
  otherwise: SAM_[Campaign code]_[Delivery date] - for other mailings, if no newsletter is set up in the campaign (SAM for standalone, format of delivery date: YYYYMMDD)

• utm_medium = [Format of Message] - e.g. email, app-push, web-push, voice, sms

• utm_campaign = [Name of Campaign]_[Message ID]

• utm_content = adId (ID of ad, if AdManager is used)
  otherwise: ln (link number - automatically assigned by link replacement)

More information: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867