====== How to track with Google Analytics? ======

Of course, you can also measure website traffic generated via emails using Google Analytics. To do this, parameters must be attached to the links.

<WRAP round tip 90%>To activate Google Analytics, please contact our support team via ticket.</WRAP>


**Our Google Analytics Scheme**

  * utm_source = NL_[Customer code of Newsletter]_[Delivery date] - if a newsletter is set up in the campaign (NL for newsletter, format of delivery date: YYYYMMDD). \\ otherwise: SAM_[Campaign code]_[Delivery date] - for other mailings, if no newsletter is set up in the campaign (SAM for standalone, format of delivery date: YYYYMMDD)

  * utm_medium = [Format of Message] - e.g. email, app-push, web-push, voice, sms

  * utm_campaign = [Name of Campaign]_[Message ID]

  * utm_content = adId (ID of ad, if AdManager is used) \\ otherwise: ln (link number - automatically assigned by link replacement)


More information: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867

{{tag>google_analytics tracking }}