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--- en:how_to_track_with_google_analytics [2014/08/21 10:06] – sw
+++ en:how_to_track_with_google_analytics [2025/02/21 11:03] (current) – bk
@@ Line 1: / Line 1: @@
-====== How to track with Google Analytics ======
+====== How to track with Google Analytics? ======
+Of course, you can also measure website traffic generated via emails using Google Analytics. To do this, parameters must be attached to the links.
+<WRAP round tip 90%>To activate Google Analytics, please contact our support team via ticket.</WRAP>
-Google Analytics tracking has to be activated by our Service & Operations department!. __Please contact the support via servicecenter.__
 **Our Google Analytics Scheme**
-  * utm_source = newsletter; e.g. „NL_newslettercode“ for newsletters or “SAM_campaigncode” for other mailings (SAM for StandAlone Mailing)
+  * utm_source = NL_[Customer code of Newsletter]_[Delivery date] - if a newsletter is set up in the campaign (NL for newsletter, format of delivery date: YYYYMMDD). \\ otherwise: SAM_[Campaign code]_[Delivery date] - for other mailings, if no newsletter is set up in the campaign (SAM for standalone, format of delivery date: YYYYMMDD)
-  * utm_medium = email
+  * utm_medium = [Format of Message] - e.g. email, app-push, web-push, voice, sms
-  * utm_campaign = campaign name
+  * utm_campaign = [Name of Campaign]_[Message ID]
-  * utm_content = adId (ID of ad, if AdManager is used, otherwise ln (link number)
+  * utm_content = adId (ID of ad, if AdManager is used) \\ otherwise: ln (link number - automatically assigned by link replacement)
-Please note that the GA-parameter can only be attached to the link, if the parameter  is active in the link replacement.
-For regularly tracking  it is recommended to set a fixed link replacement rule. Therefore please contact the support.
-More information under: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867
+More information: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867
-{{tag>Google-Analytics Tracking}}
+{{tag>google_analytics tracking }}

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