Placeholders are available for commonly used personalization like salutations. They can be easily selected by means of a button.

Personalizations that will only be used once can also be integrated via XML. We recommend this option in cases where defining a new placeholder would not be worthwhile, or if you want to replace entire sections of your source code.

Pre-defined placeholders are available to integrate personalized content - such as a salutation or a current date - into an e-mail message.

There are 4 types of placeholders.

These placeholders are generally defined by complex functions with a fallback. For example, this is the case with all salutation placeholders, ensuring that recipients whose name is not known are also addressed properly.

Some examples of globally available functions placeholders:

These placeholders are the names of the master data fields available in your client. For example, you can use your recipients’ mailing data as a means of personalization: $mail, $name, $plz, $ort

These placeholders are frequently used, predefined blocks of text. With these, you can insert a reference to the online version ($htmlVersion) or a link to Facebook ($socialLinkFacebook) in the header of your e-mail, or elsewhere.

You can select all placeholders via a drop-down menu. Depending on the editor / e-mail template you’re using, you can find the placeholders here in your e-mail’s editing view:

In the new 2014 editor, you can find them when editing single lines of text:
In the new 2014 editor, you can find them when editing sections of text:
In the editor of the Multipart2015 template:
In the default editor (HTML/text multipart or individually defined template):
In the application promio.mail.one:

Other variable content that can be used in e-mails:

Using XML syntax, you can integrate personalized elements directly into an e-mail’s source code. In addition to personalized salutations, this allows you to replace entire sections of the source code, meaning you can - for example - display different articles depending on the recipients’ age.

{!--<dynamicContent> : Beginning of personalized content
</dynamicContent>//--} : End of personalized content
<if>...</if> : if loop
<elseif>...</elseif> : else/if loop
<else>...</else> : fallback
<condition>...</condition> : definition of condition
<data>...</data> : output

All master data fields defined in your client can be used as a <condition> - for example, mail, vorname (first name), name, gender, birthday. All of the usual comparison operators are allowed.

{!--<dynamicContent><if><condition>name!="" AND gender=2</condition><data>Dear Ms $name!</data></if><elseif><condition>name!="" AND gender=1</condition><data>Dear Mr $name!</data></elseif><else><data>Dear ABC Newsletter readers!</data></else></dynamicContent>//--}

{!--<dynamicContent><if><condition>gender=2 AND name!=""</condition><data>Dear Ms $name - have you bought any jewelery today?</data></if><elseif><condition>gender=1 AND name!=""</condition><data>Dear Mr $name - have you bought any watches today?</data></elseif><else><data>Dear readers - have you seen our top offer of the day?</data></else></dynamicContent>//--}

Placeholders and XML syntax can be used in the following sections of an e-mail:

• HTML source code
• TXT section
• Template editors [change into source code view when using XML!]

Depending on the placeholder’s type, you can also use personalization in subject lines, sender names and inside links:

Placeholders in links are replaced by the actual content at the moment of clicking. This allows security-relevant data to be “hidden”, e.g. to pre-fill forms on landing pages or connect with a website tracking software.