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en:how_to_create_an_auto_campaign [2025/07/04 11:35] – bken:how_to_create_an_auto_campaign [2025/07/31 12:56] (current) – bk
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   * //Workflow structure//: Here you can define the campaign structure and therefore the workflow.   * //Workflow structure//: Here you can define the campaign structure and therefore the workflow.
  
-Nach Aktivierung finden Sie die Kampagne unter //Reporting//. Dort steht zusätzlich noch der Reiter //Reporting// zur Verfügung. +Once activated, you'll find the campaign under //Reporting//. There, you'll also find the //Reporting// tab.
- +
-  * //Reporting//: Hier lassen sich die Creative-Statistiken einsehen.+
  
 +  * //Reporting//: You can view the creative statistics here.
  
 ==== Messages in an auto campaign ==== ==== Messages in an auto campaign ====
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 When you want to send out messages within your auto campaign, you generate them by clicking //Create message// on the bottom of the button on the right. When you want to send out messages within your auto campaign, you generate them by clicking //Create message// on the bottom of the button on the right.
  
-{{:en:delivery_drafts_creatives_autocampaign.png?nolink&700|}}+{{:en:delivery_drafts_creatives_autocampaign.png?nolink&600|}}
  
 All existing messages in the auto-campaign are divided into four statuses:  All existing messages in the auto-campaign are divided into four statuses: 
   * //Display all//: all messages   * //Display all//: all messages
   * //Display 'active' only//: List of letters currently in active use. These e-mails are involved in the auto campaign.   * //Display 'active' only//: List of letters currently in active use. These e-mails are involved in the auto campaign.
-  * //Display 'inactive' only/: List of formerly active letters. These messages were in active use once but have been replaced by new ones. +  * //Display 'inactive' only//: List of formerly active letters. These messages were in active use once but have been replaced by new ones. 
   * //Display 'drafts' only//: all newly created e-mails   * //Display 'drafts' only//: all newly created e-mails
  
-The contents of the tabs //Active// and //Inactive// are only visible if the auto campaign has been activated before.+The tabs //Show 'active' only// and //Show 'inactive' only// only show emails if the auto-campaign has already been activated.
  
 <WRAP round tip 80%> <WRAP round tip 80%>
 Any active message can be replaced by a draft during operation. To do so, read the step-by-step instructions in the article "//[[en:how_to_change_mails_in_autocampaigns]]//". Any active message can be replaced by a draft during operation. To do so, read the step-by-step instructions in the article "//[[en:how_to_change_mails_in_autocampaigns]]//".
 </WRAP> </WRAP>
- 
-The tabs //Show 'active' only// and //Show 'inactive' only// only show emails if the auto-campaign has already been activated. 
  
 ===== Edit campaign structure with the workflow editor ===== ===== Edit campaign structure with the workflow editor =====
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 === Start === === Start ===
-Marks the beginning of a campaign. You have to define if users are allowed to re-enter the campaign.+Marks the beginning of a campaign.  
 + 
 +{{:en:reporting_autocampaign_workflow_start.png?700|}} 
 + 
 +It must be defined whether a user is allowed to re-enter the campaign multiple times or not, whether a repeat run should be allowed after a few days, or whether addresses should be removed from the workflow when they unsubscribe from the campaign target group. 
 + 
 +== Allow multiple passes at unlimited frequenzy == 
 +Useful for recurring events. \\ 
 + 
 +Examples: 
 +  * A shopping cart abandonment reminder that is sent every time a user leaves products in their cart. 
 +  * An order confirmation campaign. 
 + 
 +== Disallow re-entry for this campaign == 
 +Recommended if the content or purpose of the campaign is only relevant once. 
 + 
 +Examples: 
 +  * Welcome series for new customers directly after the first registration or login. 
 +  * One-time discount campaign "Thank you for your first order." 
 + 
 +== Allow re-enter after x days == 
 +Ideal for time-limited recurrences such as reactivation, feedback requests, or seasonal offers. 
 + 
 +Examples: 
 +  * Reactivation campaign for newsletter subscribers: starts 60 days after the last opened email and repeats every 60 days if the user is inactive again. 
 +  * Semi-annual satisfaction survey, which the user completes again every six months. 
 + 
 +== Remove addresses from the workflow when unsubscribing from campaign target group == 
 +If this switch is active, each node of the workflow automatically checks whether the address is still included in the campaign's target group. Perfect when the target group changes dynamically and the content is only relevant to the current target group. 
 + 
 +Examples: 
 +  * Premium feature campaign: as soon as a user cancels their premium subscription, they are removed from the workflow. 
 +  * Product-specific tips: Users who deselect a product in their profile settings are removed. 
 +  * A campaign for discount promotions for existing customers with an active loyalty program. After leaving the program, the user should be automatically removed from the workflow so that they no longer receive any further promotions. 
 +  * When reactivating a campaign, only the current target group should be contacted. 
 + 
 +<WRAP round info 100%> 
 +In campaigns that have already been active, this switch can no longer be edited. This is only possible in campaign drafts. 
 + 
 +In campaigns in which the target group //Complete addresses// has been selected, no settings can be made in the start node. The feature is not available there. 
 +</WRAP>
  
 === End === === End ===
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 === Filter === === Filter ===
-Define filtering of criteria or attributes of your user data.+Define filtering of criteria or attributes of your user data. The following filter options are available: 
 +  * Birthday 
 +  * Click-Score 
 +  * Open-Score 
 +  * Containes un auto target group 
 +  * Not contained in auto target group 
 +  * Predefined filters 
 +  * Response data 
 +  * Filter (type: personal data) 
 +  * Time of filter entry 
 + 
 +<WRAP round info 80%> 
 +The filter type //Time of filter entry// detects when a user entered the node and compares this time with the time selected in the filter type. 
 +The following settings must be made: 
 + 
 +  * before or after 
 +  * a time in the format HH:MM 
 + 
 +Example 
 +The filter is set to: after 11:00 a.m. 
 +If a user then reaches this filter node AFTER 11:00 a.m., the filter condition is true. If they reach the filter node BEFORE 11:00 a.m., the condition is false. 
 + 
 +If //Complete addresses// is selected as the target group, the filter type is not available. 
 +</WRAP>
  
 === Split === === Split ===
en/how_to_create_an_auto_campaign.1751621750.txt.gz · Last modified: 2025/07/04 11:35 by bk

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