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| en:how_to_create_a_target_group_from_previous_campaigns [2014/08/20 13:08] – created sl | en:how_to_create_a_target_group_from_previous_campaigns [2025/02/27 17:16] (current) – bk |
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| ====== How to create a target group from previous campaigns? ====== | ====== How do I create a target group from previous campaigns? ====== |
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| Under //Target Groups > Create From Campaigns//, target groups can be created from campaigns which have already be sent. This makes it possible to select a target group containing all the recipients who have not opened, clicked or ordered, for example, in order to contact these again in a follow-up mailing. | At //Addresses > Lists// you can create a target group out of previously delivered campaigns when using the option create responder target group. This allows you to, e.g., select all recipients who did not open, click, or buy anything in order to contact them with a reminder mailing. |
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| {{:en:zielgruppen-reagierer_en.png?nolink|}} | {{:en:addresses_lists_create_respondertargetgroup.png?nolink&200|}} |
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| As a first step, select all of the emails whose recipients are to be selected again. For this purpose, several emails from different campaigns can be chosen using the Add button, and the selection can then be confirmed with OK. | As a first step, select all of the emails whose recipients are to be selected. For this purpose, several e-mails can be marked. After this, the selection can be confirmed by clicking //OK//. |
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| {{:en:zielgruppen_filter_en.png?nolink|}} | {{:en:addresses_lists_respondertargetgroup.png?nolink&600|}} |
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| For the second step, the desired target group and the filter are then chosen. As a target group, select the category which describes the users who are to be included in the target group (white list). For example, all Clickers can be selected here. Under filter, choose which users should be excluded from the selection, i.e. “subtracted”. For example, you could select Leads here. In this way, you would create a target group containing all clickers who have not made an order. | In the second step, //Define target group basis// the base of the target group that is selected. Here you chose the category that describes the users who are supposed to be part of the new target group. For example, you may select all those who opened or clicked. |
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| <note important>The Unsubscribes and Hard bounces filters are already preselected, as these are not usually required in a newly created target group. These would automatically be excluded from a delivery to the created target group anyway. If, however, you would like to select all of the hard bounces of a mailing, for example, the corresponding tick in the filter tab must be deactivated.</note> | Choose the exclude filters in the third step called Filter target group basis. The exclude filters ‘subtract’ certain users from your target group. For example, you can exclude all leads. This way you select all those who clicked but did not order something. |
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| It is also possible to select the clickers of a specified link as a target group. After selecting this category, this opens a list of URLs contained in the chosen email. Choose the desired URL(s) whose clickers are to be selected, by clicking on one or more URLs in this list. The Clickers of a specified link selection is only possible when one email is selected. If you selected multiple emails in step 1, the Clickers of a specified link option is hidden in step 2. | <WRAP round info 60%>The filters //Unsubscribes// and //Hardbounces// are pre-selected because these are usually not desired in a new target group. They would be excluded from a delivery anyway. |
| | </WRAP> |
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| The creation of target groups can be followed in the Job queue. They appear after completion in the target-group administration. | |
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| {{tag>Create-From-Campaigns Target-Group Recipient Campaigns Filter Unsubscribes}} | \\ |
| | The creation of the target group can be tracked in the //Job queue//. When finished, the target group appears at //Addresses > Lists//. |
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| | Alternatively, you can go to the reporting of a campaign. Click on one of the key performance indicators to see more details about it below. On the right side above the performance timeline, there is a three-dot menu. Click here to save the selected responders as a new target group. |
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| | {{tag>recipients responder_target_groups }} |
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