(not for promio.mail.one)

A split-run test allows you to compare different designs or subject lines in a test mailing prior to the main dispatch.
In the main dispatch, the mailing is then automatically sent to the test run’s winner. When creating the campaign, select the type A/B Test Campaign.

This box – which only becomes visible after setting up the creatives – contains all necessary settings for split testing.

• Test Duration: Defines the period of time that is to elapse between test run and main dispatch in hours.
• Winner Parameter: The mailing for the main dispatch can be determined on the basis of conversions, clicks or opens.
• Target group: Unlike standard campaigns, split testing requires the target group to be selected at the campaign level. The target group contains the addresses for both test run and main dispatch.
• Test Part: The percentage of the target group that will be used for the test run.

The dispatch time entered under Actions > Send Campaign > Delivery date refers to the test run. The main dispatch follows after the testing period.

Example:

• Testing period: 3 h
• Campaign start: 10 o’clock