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====== Definitions ====== | ====== Definitions ====== | ||
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===== Auto Campaign ===== | ===== Auto Campaign ===== | ||
Auto campaigns let you manage mailings that should be sent automatically at defined events. There is a broad range of possible applications: | Auto campaigns let you manage mailings that should be sent automatically at defined events. There is a broad range of possible applications: | ||
- | * Event-related | + | * Event-related |
* Send out after specified events (after subscribing, | * Send out after specified events (after subscribing, | ||
* Defined delivery times and intervals | * Defined delivery times and intervals | ||
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An auto target group is a target group that updates itself automatically. | An auto target group is a target group that updates itself automatically. | ||
- | Auto target groups are filled automatically, | + | Auto target groups are filled automatically, |
- | This means that an auto target group is always up to date, and is constantly changing in size: through subscriptions and unsubscriptions from a newsletter, through subscriptions via an address interface, through addresses uploaded to the SFTP server, etc. Blacklist entries and hard bounces are automatically deleted from auto target groups. Addresses can also be added manually to an auto target group from another target group. | + | This means that an auto target group is always up to date and is constantly changing in size: through subscriptions and unsubscriptions from a newsletter, through subscriptions via an address interface, through addresses uploaded to the SFTP server, etc. Blacklist entries and hard bounces are automatically deleted from auto target groups. Addresses can also be added manually to an auto target group from another target group. |
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===== Blacklist ===== | ===== Blacklist ===== | ||
- | Readers can withdraw their consent to receive | + | Readers can withdraw their consent to receive |
- You remove the address from the target group of a particular newsletter. Reader is then unsubscribed from this newsletter. | - You remove the address from the target group of a particular newsletter. Reader is then unsubscribed from this newsletter. | ||
- You add the address to the block list of a particular client. Reader is then unsubscribed from the mailings of this client. | - You add the address to the block list of a particular client. Reader is then unsubscribed from the mailings of this client. | ||
- | - You put the address on the blacklist. Then the address can no longer be contacted, it is unsubscribed from all mailings in this client. Entries on blacklist can only be removed manually. | + | - You put the address on the blacklist. Then the address can no longer be contacted; it is unsubscribed from all mailings in this client. Entries on the blacklist can only be removed manually. |
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- | ===== Blocking a User ===== | + | |
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- | Not every subscriber clicks on the unsubscribe link in the newsletter in order to remove themselves from the mailing list. Many subscribers choose other methods to unsubscribe. For example, they may write to an info@-address or call on the phone. You can unsubscribe these readers by searching for them in the address research. You can then unsubscribe them from individual newsletters or clients or unsubscribe them globally from all delivery. See also: blacklist. | + | |
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+ | Not every subscriber clicks on the unsubscribe link in the newsletter in order to remove themselves from the mailing list. Many subscribers choose other methods to unsubscribe. For example, they may write to an info@ address, or call on the phone. You can unsubscribe these readers by searching for them in the address research. You can then unsubscribe them from individual newsletters, | ||
===== Campaign ===== | ===== Campaign ===== | ||
- | A campaign is a mailing delivered via promio.connect. As default, it can be a simple campaign featuring an e-mail | + | A campaign is a mailing delivered via promio.connect. As default, it can be a simple campaign featuring an email message sent to a target group. There are several other campaign types, like A/B campaigns for A/B testing, or auto campaigns for marketing automation, etc. |
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===== Client ===== | ===== Client ===== | ||
- | The promio.connect client is your company' | + | The promio.connect client is your company' |
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===== Creative ===== | ===== Creative ===== | ||
- | The term // | + | The term // |
===== CSS Editor ===== | ===== CSS Editor ===== | ||
- | The CSS editor allows you to use CSS specifications to define attributes that can be changed by editors using a specific form. In this way, you can determine which areas can be adjusted by the template’s user. A central style sheet in the header serves this purpose. With the help of the CSS inliner tool, the style sheet is written into an inline CSS during runtime, ensuring the e-mail | + | The CSS editor allows you to use CSS specifications to define attributes that can be changed by editors using a specific form. In this way, you can determine which areas can be adjusted by the template’s user. A central style sheet in the header serves this purpose. With the help of the CSS inliner tool, the style sheet is written into an inline CSS during runtime, ensuring the email is displayed correctly in different |
- | The CSS editor can be integrated into every promio.connect template. Please contact us via service center if you have questions about this feature. | + | The CSS editor can be integrated into every promio.connect template. Please contact us via the service center if you have questions about this feature. |
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- | ===== Import ===== | + | |
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- | Readers do not always subscribe via dedicated subscription pages. They also subscribe via CRM, personal contacts, subscription campaigns and other sources. Addresses generated in such ways can be uploaded via Addresses > Lists > Import addresses. | + | |
- | You can only save and contact e-mail addresses in promio.connect if you have an opt-in for them. The reader must have actively given you their permission to send them e-mails. You must be able to provide proof for the opt-in in case there is a complaint! | + | |
===== Inbox Preview ===== | ===== Inbox Preview ===== | ||
- | The way e-mails | + | The way emails |
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===== Link Tagging ===== | ===== Link Tagging ===== | ||
- | Links can be tagged in order to create grouped link statistics and click profiles (only with Profiler module). It has to be done like this: append your tags to links (e.g. directly in the CMS). Please use the following syntax to tag links - only in standard or A-B campaigns: | + | Links can be tagged in order to create grouped link statistics and click profiles (only with the Profiler module). It has to be done like this: append your tags to links (e.g., directly in the CMS). Please use the following syntax to tag links-only in standard, or A-B campaigns: |
http:// | http:// | ||
This example connects the tags “technology” and “sports” with the link http:// | This example connects the tags “technology” and “sports” with the link http:// | ||
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===== Media Browser ===== | ===== Media Browser ===== | ||
- | You can save images or pdf for use in your campaigns in the media browser. This tools allows you to upload files and manage them in folders. | + | You can save images or PDFs for use in your campaigns in the media browser. This tool allows you to upload files and manage them in folders. |
<WRAP center round tip 60%> | <WRAP center round tip 60%> | ||
- | If you delete or move images after the delivery, they will no longer be displayed in the campaign. The image file is referred to by a specific path in the campaign, e.g.: http:// | + | If you delete or move images after the delivery, they will no longer be displayed in the campaign. The image file is referred to by a specific path in the campaign, e.g.: http:// |
</ | </ | ||
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===== Network Campaign Manager (NCM) ===== | ===== Network Campaign Manager (NCM) ===== | ||
The Network Campaign Manager allows marketers to manage multiple partner clients centrally, automatically distributing both target groups and creatives. | The Network Campaign Manager allows marketers to manage multiple partner clients centrally, automatically distributing both target groups and creatives. | ||
- | The Network Campaign Manager provides the option of managing | + | The Network Campaign Manager provides the option of managing |
===== Newsletter ===== | ===== Newsletter ===== | ||
A newsletter is set up in promio.connect if you regularly send a similar creative to the same target group. Every newsletter has a fixed sender address and an associated auto target group that includes the newsletter recipients. If users subscribe and unsubscribe from the newsletter, the change is registered in this target group. When setting up the campaign, you can select the newsletter and separately evaluate all mailings created in this context. | A newsletter is set up in promio.connect if you regularly send a similar creative to the same target group. Every newsletter has a fixed sender address and an associated auto target group that includes the newsletter recipients. If users subscribe and unsubscribe from the newsletter, the change is registered in this target group. When setting up the campaign, you can select the newsletter and separately evaluate all mailings created in this context. | ||
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===== Principal ===== | ===== Principal ===== | ||
The principal is primarily relevant for agencies dispatching newsletters for clients and interested in | The principal is primarily relevant for agencies dispatching newsletters for clients and interested in | ||
- | * separate | + | * Separate |
- | * setting | + | * Setting |
- | * maintaining | + | * Maintaining |
- | Principals can be set up via Account | + | Principals can be set up via // |
- | + | ===== Profiler | |
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- | ===== profiler | + | |
The add-on module promio-connect profiler allows you to set up specific interest profiles by using link tags. Tags can be appended to links manually or automatically. The more frequently a recipient follows a link with a particular tag, the greater their interest is assumed to be. | The add-on module promio-connect profiler allows you to set up specific interest profiles by using link tags. Tags can be appended to links manually or automatically. The more frequently a recipient follows a link with a particular tag, the greater their interest is assumed to be. | ||
Target groups can then be segmented and specifically targeted via target group management. | Target groups can then be segmented and specifically targeted via target group management. | ||
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===== Score Values ===== | ===== Score Values ===== | ||
promio-connect allows you to optimize a target group by score values. To do this, you create an activity score filter for click and open probability. This is useful in cases where, for example, you are sending third-party ads to your recipients and have promised your advertising partner a specific open rate. | promio-connect allows you to optimize a target group by score values. To do this, you create an activity score filter for click and open probability. This is useful in cases where, for example, you are sending third-party ads to your recipients and have promised your advertising partner a specific open rate. | ||
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===== SelfManager ===== | ===== SelfManager ===== | ||
The promio-connect SelfManager is a universal newsletter management page for your subscribers. Clicking on the // | The promio-connect SelfManager is a universal newsletter management page for your subscribers. Clicking on the // | ||
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===== Template ===== | ===== Template ===== | ||
- | A template is a ready-made template that serves as the basis for creating and sending campaigns. It contains the layout, design and basic elements such as headers, footers and placeholders for images and text. Templates help to speed up the creation process and ensure a standardised appearance of the emails. | + | A template is a ready-made template that serves as the basis for creating and sending campaigns. It contains the layout, design, and basic elements such as headers, footers, and placeholders for images and text. Templates help to speed up the creation process and ensure a standardised appearance of the emails. |
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- | ===== Temporary Blocking Lists ===== | + | |
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- | Temporary blocking lists are lists of e-mail addresses that are not generally excluded from dispatch, but rather excluded from certain campaigns. | + | |
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===== Target Group ===== | ===== Target Group ===== | ||
- | In promio-connect, | + | In promio-connect, |
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- | ===== Tracking Campaigns ===== | + | |
- | Tracking campaigns are campaigns that were not dispatched through promio.connect. This can occur in cases where you book a third party address mailing (standalone mailing) that is dispatched by the partner. The mailing is both set up and evaluated in promio.connect, | ||
+ | {{tag> | ||