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--- en:glossar [2025/02/24 12:16] – [Opt-In] bk
+++ en:glossar [2025/02/26 10:11] (current) – bk
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 ====== Definitions ======
+===== Auto Campaign =====
-===== Auto Campaigns =====
 Auto campaigns let you manage mailings that should be sent automatically at defined events. There is a broad range of possible applications:
-  *	Event-related e-mails (birthday, name day)
+  *	Event-related emails (birthday, name day)
   * 	Send out after specified events (after subscribing, after ordering)
   *	Defined delivery times and intervals
@@ Line 25: / Line 16: @@
 An auto target group is a target group that updates itself automatically.
-Auto target groups are filled automatically, e.g. through an address generation function set up in promio.connect, via an interface to an external CRM system or through an automated import of addresses by SFTP. If there are several newsletters defined in the current client, each newsletter has an auto target group that recipients can subscribe to and unsubscribe from, e.g. via a newsletter management page.
+Auto target groups are filled automatically, e.g., through an address generation function set up in promio.connect, via an interface to an external CRM system or through an automated import of addresses by SFTP. If there are several newsletters defined in the current client, each newsletter has an auto target group that recipients can subscribe to and unsubscribe from, e.g., via a newsletter management page.
-This means that an auto target group is always up to date, and is constantly changing in size: through subscriptions and unsubscriptions from a newsletter, through subscriptions via an address interface, through addresses uploaded to the SFTP server, etc. Blacklist entries and hard bounces are automatically deleted from auto target groups. Addresses can also be added manually to an auto target group from another target group.
+This means that an auto target group is always up to date and is constantly changing in size: through subscriptions and unsubscriptions from a newsletter, through subscriptions via an address interface, through addresses uploaded to the SFTP server, etc. Blacklist entries and hard bounces are automatically deleted from auto target groups. Addresses can also be added manually to an auto target group from another target group.
 ===== Blacklist =====
-Readers can withdraw their consent to receive e-mails at any time. Depending on your newsletters’ configuration, you have three options in such cases:
+Readers can withdraw their consent to receive emails at any time. Depending on your newsletters’ configuration, you have three options in such cases:
   - You remove the address from the target group of a particular newsletter. Reader is then unsubscribed from this newsletter.
   - You add the address to the block list of a particular client. Reader is then unsubscribed from the mailings of this client.
-  - You put the address on the blacklist. Then the address can no longer be contacted, it is unsubscribed from all mailings in this client. Entries on blacklist can only be removed manually.
+  - You put the address on the blacklist. Then the address can no longer be contacted; it is unsubscribed from all mailings in this client. Entries on the blacklist can only be removed manually.
-===== Blocking a User =====
-Not every subscriber clicks on the unsubscribe link in the newsletter in order to remove themselves from the mailing list. Many subscribers choose other methods to unsubscribe. For example, they may write to an info@-address or call on the phone. You can unsubscribe these readers by searching for them in the address research. You can then unsubscribe them from individual newsletters or clients or unsubscribe them globally from all delivery. See also: blacklist.
+Not every subscriber clicks on the unsubscribe link in the newsletter in order to remove themselves from the mailing list. Many subscribers choose other methods to unsubscribe. For example, they may write to an info@ address, or call on the phone. You can unsubscribe these readers by searching for them in the address research. You can then unsubscribe them from individual newsletters, or clients, or unsubscribe them globally from all delivery. See also: blacklist.
 ===== Campaign =====
-A campaign is a mailing delivered via promio.connect. As default, it can be a simple campaign featuring an e-mail message sent to a target group. There are several other campaign types like A/B campaigns for A/B testing or auto campaigns for marketing automation etc.
+A campaign is a mailing delivered via promio.connect. As default, it can be a simple campaign featuring an email message sent to a target group. There are several other campaign types, like A/B campaigns for A/B testing, or auto campaigns for marketing automation, etc.
 ===== Client =====
-The promio.connect client is your company's access to promio.connect for creating and managing campaigns. Several users can have access to a single client. A company can also have several clients, e.g. if a publisher wants to create a separate account for each department. A client always has a five-digit client number. If your company has several clients and you have access to them with your user account, you can change the client via the drop-down menu //Switch client// at the top right without logging in again.
+The promio.connect client is your company's access to promio.connect for creating and managing campaigns. Several users can have access to a single client. A company can also have several clients, e.g., if a publisher wants to create a separate account for each department. A client always has a five-digit client number. If your company has several clients and you have access to them with your user account, you can change the client via the drop-down menu //Switch client// at the top right without logging in again.
-===== Content =====
-All functions relevant for the content of your e-mail mailings can be found under the menu item //Content//. For example, you can upload and manage images in the media browser here. The e-mail templates you’ve saved in the editor can be found here under //Templates//, and you can set up and manage newsletter views via the AdManager.
 ===== Creative =====
-The term //creative// refers to the visual and textual design of a campaign. In addition to the design (layout, colours, images and graphics), it also includes the subject line, main content, call-to-action (CTA) and personalisation, i.e. adapting the content to the recipient. A good creative is crucial to attract the recipient's attention and persuade them to take the desired action, be it clicking on a link, filling out a form or buying a product.
+The term //creative// refers to the visual and textual design of a campaign. In addition to the design (layout, colors, images, and graphics), it also includes the subject line, main content, call-to-action (CTA), and personalization, i.e. adapting the content to the recipient. A good creative is crucial to attract the recipient's attention and persuade them to take the desired action, be it clicking on a link, filling out a form, or buying a product.
 ===== CSS Editor =====
-The CSS editor allows you to use CSS specifications to define attributes that can be changed by editors using a specific form. In this way, you can determine which areas can be adjusted by the template’s user. A central style sheet in the header serves this purpose. With the help of the CSS inliner tool, the style sheet is written into an inline CSS during runtime, ensuring the e-mail is displayed correctly in different e-mail clients.
+The CSS editor allows you to use CSS specifications to define attributes that can be changed by editors using a specific form. In this way, you can determine which areas can be adjusted by the template’s user. A central style sheet in the header serves this purpose. With the help of the CSS inliner tool, the style sheet is written into an inline CSS during runtime, ensuring the email is displayed correctly in different email clients.
-The CSS editor can be integrated into every promio.connect template. Please contact us via service center if you have questions about this feature.
+The CSS editor can be integrated into every promio.connect template. Please contact us via the service center if you have questions about this feature.
-===== Customer Management =====
-You can manage customers (= clients) for whom you send campaigns via //Account > Companies & Clients//.
-===== Disclaimer =====
-A disclaimer must be included in the footer of every e-mail. It should contain an unsubscribe link as well as your company name, full address and contact details. [[https://certified-senders.org/wp-content/uploads/2020/06/The-Legal-Notice-in-Newsletters_This-is-What-Counts.pdf|Information of Certified Senders Alliance (CSA)]].
-===== Double Opt-In =====
-The double opt-in procedure is the safest procedure for subscribing your newsletter readers. With this procedure, a confirmation e-mail is sent when a reader registrates. The reader must click on a double opt-in link in this e-mail. If they click on the link, they are subscribed to the mailing list. If they do not, their address is not saved.
-**promio.net recommends the double opt-in procedure**. For registrations via a promio.connect address generation, you will find the data of a double opt-in confirmation (time, IP) in the address research.
-===== Filters =====
-In promio.connect, filters are used at different points.
-  - Under //Addresses > Filter//, define filters that you can use for segmentation by applying them to target groups. Select these filters in your campaign within "Assign target group".
-  - In workflow of an auto campaign, control processing of the target group according to different criteria or characteristics by using a filter node.
-  - In feature //Reporting > Controlling//, define the considered campaigns within a group goal by using a filter.
-===== Import =====
-Readers do not always subscribe via dedicated subscription pages. They also subscribe via CRM, personal contacts, subscription campaigns and other sources. Addresses generated in such ways can be uploaded via Addresses > Lists > Import addresses.
-You can only save and contact e-mail addresses in promio.connect if you have an opt-in for them. The reader must have actively given you their permission to send them e-mails. You must be able to provide proof for the opt-in in case there is a complaint!
-===== Imprint =====
-The imprint has to be part of every e-mail. I contains of an unsubscribe link, the company's name and its legal status, the complete postal address and contact options. [[https://certified-senders.org/wp-content/uploads/2020/06/Das-Impressum-im-Newsletter_Auf-diese-Punkte-kommt-es-an.pdf|Information from the Certified Senders Alliance (CSA)]].
 ===== Inbox Preview =====
-The way e-mails are displayed can vary greatly on different devices. The increasing use of smartphones and tablets makes it particularly worthwhile to test campaigns’ appearance on several terminal devices. Of course, test mails sent to test mailing lists can be viewed on various actual terminal devices. However, it is easier by far to use inbox preview. This feature allows you to preview your e-mail in more than 40 different clients at a single glance. Please contact us via the Service Center if you are interested in inbox preview.
+The way emails are displayed can vary greatly on different devices. The increasing use of smartphones and tablets makes it particularly worthwhile to test campaigns’ appearance on several terminal devices. Of course, test mails sent to test mailing lists can be viewed on various actual terminal devices. However, it is easier by far to use inbox preview. This feature allows you to preview your email in more than 40 different clients at a single glance. Please contact us via the Service Center if you are interested in inbox preview.
-===== KPI =====
-Key Performance Indicators are numbers designed to succinctly convey as much information as possible to analyse and optimise your campaigns, e.g. opening, delivering-, unsubscribe-, bounce- rate.
 ===== Link Tagging =====
-Links can be tagged in order to create grouped link statistics and click profiles (only with Profiler module). It has to be done like this: append your tags to links (e.g. directly in the CMS). Please use the following syntax to tag links - only in standard or A-B campaigns:
+Links can be tagged in order to create grouped link statistics and click profiles (only with the Profiler module). It has to be done like this: append your tags to links (e.g., directly in the CMS). Please use the following syntax to tag links-only in standard, or A-B campaigns:
 http://www.promio.net/b2b/?pm_cat[]=technology&pm_cat[]=sports
 This example connects the tags “technology” and “sports” with the link http://www.promio.net/b2b/.
 ===== Media Browser =====
-You can save images or pdf for use in your campaigns in the media browser. This tools allows you to upload files and manage them in folders.
+You can save images or PDFs for use in your campaigns in the media browser. This tool allows you to upload files and manage them in folders.
 <WRAP center round tip 60%>
-If you delete or move images after the delivery, they will no longer be displayed in the campaign. The image file is referred to by a specific path in the campaign, e.g.: http://media.promio-connect.com/12345/bild.png If you change the image path by moving the file to http://media.promio-connect.com/12345/alt/bild.png, the image will not be available when a reader opens the newsletter – the path in the e-mail cannot change after dispatch.
+If you delete or move images after the delivery, they will no longer be displayed in the campaign. The image file is referred to by a specific path in the campaign, e.g.: http://media.promio-connect.com/12345/bild.png If you change the image path by moving the file to http://media.promio-connect.com/12345/alt/bild.png, the image will not be available when a reader opens the newsletter, The path in the email cannot change after dispatch.
 </WRAP>
 ===== Network Campaign Manager (NCM) =====
 The Network Campaign Manager allows marketers to manage multiple partner clients centrally, automatically distributing both target groups and creatives.
-The Network Campaign Manager provides the option of managing e-mail campaigns centrally, via a master client. A master creative is automatically distributed and sent to any number of network partners, taking into account the local configurations of the partners in question. Target group management is also handled centrally and distributes target groups to the partner clients after an automatic duplicate check.
+The Network Campaign Manager provides the option of managing email campaigns centrally, via a master client. A master creative is automatically distributed and sent to any number of network partners, taking into account the local configurations of the partners in question. Target group management is also handled centrally and distributes target groups to the partner clients after an automatic duplicate check.
 ===== Newsletter =====
 A newsletter is set up in promio.connect if you regularly send a similar creative to the same target group. Every newsletter has a fixed sender address and an associated auto target group that includes the newsletter recipients. If users subscribe and unsubscribe from the newsletter, the change is registered in this target group. When setting up the campaign, you can select the newsletter and separately evaluate all mailings created in this context.
 ===== Principal =====
 The principal is primarily relevant for agencies dispatching newsletters for clients and interested in
-  * separate evaluations for each client
+  * Separate evaluations for each client
-  * setting up several  different test mailing lists
+  * Setting up several  different test mailing lists
-  * maintaining separate accounts for each client.
+  * Maintaining separate accounts for each client.
-Principals can be set up via Account > Clientmanagement.
+Principals can be set up via //Management > Companies & Clients//.
+===== Profiler =====
-===== Personalization =====
-E-mail campaigns have proven to be more successful when they are personalized. promio-connect offers you a variety of personalization options using placeholders. Various variables for a personalized salutation and other personalization options (date, location, etc.) are available in the campaign drafts under Placeholder.
-===== Placeholders =====
-E-mail campaigns have proven to be more successful when they are personalized. promio-connect offers you a variety of personalization options using placeholders. Various variables for a personalized salutation and other personalization options (date, location, etc.) are available in the campaign drafts under Placeholder.
-===== profiler =====
 The add-on module promio-connect profiler allows you to set up specific interest profiles by using link tags. Tags can be appended to links manually or automatically. The more frequently a recipient follows a link with a particular tag, the greater their interest is assumed to be.
 Target groups can then be segmented and specifically targeted via target group management.
-===== Responder Target Group =====
-A responder target group is a list of recipients generated from an already dispatched mailing. For example, you can again contact the recipients of a mailing (minus unsubscribers and hard bounces), openers, or clickers and buyers. You can also select a mailing’s unsubscribers or hard bounces specifically. To set up a responder target group, go to Target Groups > Create From Campaigns.
 ===== Score Values =====
 promio-connect allows you to optimize a target group by score values. To do this, you create an activity score filter for click and open probability. This is useful in cases where, for example, you are sending third-party ads to your recipients and have promised your advertising partner a specific open rate.
 ===== SelfManager =====
 The promio-connect SelfManager is a universal newsletter management page for your subscribers. Clicking on the //unsubscribe// link takes readers to an overview of all available newsletters; they can view their personal information and temporarily unsubscribe during a vacation. The SelfManager is an optional feature. Please contact us via the Service Center if you are interested.
-===== Sender =====
-Under Extras > Settings > From Addresses, you can set up different sender addresses. These addresses are then available for creating a campaign.
-A sender consists of 4 components:
-  * Local segment: Address within a domain (segment before the @-sign)
-  * Domain: Sender domain. All domains set up in the current client can be chosen here
-  * Sender name: Real name / display name
-  * Reply-to address: Recipients who respond to the e-mail send their replies to this address
-===== Support =====
-If you need assistance with any aspect of operating promio-connect or if you have other questions or concerns, please contact us via the promio.mail Service Center. We will get back to you promptly.
 ===== Template =====
-A template is a ready-made template that serves as the basis for creating and sending campaigns. It contains the layout, design and basic elements such as headers, footers and placeholders for images and text. Templates help to speed up the creation process and ensure a standardised appearance of the emails.
+A template is a ready-made template that serves as the basis for creating and sending campaigns. It contains the layout, design, and basic elements such as headers, footers, and placeholders for images and text. Templates help to speed up the creation process and ensure a standardised appearance of the emails.
-===== Temporary Blocking Lists =====
-Temporary blocking lists are lists of e-mail addresses that are not generally excluded from dispatch, but rather excluded from certain campaigns.
 ===== Target Group =====
-In promio-connect, a target group is a list of recipients you can send e-mail campaigns to. We distinguish between auto target groups and single-use target groups. New subscribers are regularly added to auto target groups, while unsubscribers are removed. Recipient lists that are manually imported and associated with an e-mail are removed from target group management after dispatch.
+In promio-connect, a target group is a list of recipients you can send email campaigns to. We distinguish between auto target groups and single-use target groups. New subscribers are regularly added to auto target groups, while unsubscribers are removed. Recipient lists that are manually imported and associated with an email are removed from target group management after dispatch.
-===== Tracking Campaigns =====
-Tracking campaigns are campaigns that were not dispatched through promio.connect. This can occur in cases where you book a third party address mailing (standalone mailing) that is dispatched by the partner. The mailing is both set up and evaluated in promio.connect, even though dispatch is handled by the partner.
+{{tag>auto_campaign auto_target_group blacklist campaign client creative CSS_editor inbox_review link_tagging media_browser network_campaign_manager newsletter principal profiler score_values selfmanager template target_group}}
-===== Unsubscribe =====
-A reader who indicates they do not want to receive any further e-mails is said to be unsubscribing. Users can unsubscribe themselves via the unsubscribe link in every e-mail. As an alternative, the address can be called up via address research or directly entered into the negative list.

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