en:difference_between_open_and_open_unique
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What is the difference between open and open unique?
„Open“ is the number of openings from a sent email altogether.
„Open unique“ is the number of recipients who have opened the email. (How many different recipients opened the e-mail?)
If Person A is opening the email 5 times, there are 5 “open” counted, but only 1 “open unique”.
en/difference_between_open_and_open_unique.1652368260.txt.gz · Last modified: 2022/05/12 17:11 by fw
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