How do I monitor my campaign goals with the Controlling feature?

At the menu point Reporting > Controlling you can automatically let your goals for one or more campaigns be monitored. Define your campaign goals, e.g., reaching a certain click or open rate, or a maximum rate for bounces or unsubscribes.

Via the button on the bottom right you can set your goals like this:

• Select evaluation basis: Choose whether you want to control a single campaign or a group of them.
• Configure filter: If you chose to monitor a group of campaigns, define the characteristics by which the group is compiled. (campaign name, campaign type, client, newsletter, campaign code)
  

• Select campaign: If you chose to monitor only one campaign, you can select it here.

• Define goals: Select your KPI goals (opens, clicks, unsubscribes, complaints, conversions, hard bounces, soft bounces, CTR) and a percentage rate for each KPI. Also fill in the start and end date of the controlling process.

The goals are divided into pending, in progress, and finished. When you click on one of the goals, the corresponding statistics open up:

With the help of the statistics, you can detect whether your goals are achieved or further improvements are needed.