====== How do I monitor my campaign goals with the Controlling feature? ======

At the menu point //Reporting > Controlling// you can automatically let your goals for one or more campaigns be monitored. Define your campaign goals, e.g., reaching a certain click or open rate, or a maximum rate for bounces or unsubscribes.  

Via the button on the bottom right you can set your goals like this: 


  * //Select evaluation basis//: Choose whether you want to control a single campaign or a group of them. 
  * //Configure filter//: If you chose to monitor a group of campaigns, define the characteristics by which the group is compiled. (campaign name, campaign type, client, newsletter, campaign code) \\

{{:en:controlling_target_definition.png?nolink&600|}}  \\ \\


  * //Select campaign//: If you chose to monitor only one campaign, you can select it here.

{{:en:controlling_target_definition2.png?nolink&600|}} 

  * //Define goals//: Select your KPI goals (opens, clicks, unsubscribes, complaints, conversions, hard bounces, soft bounces, CTR) and a percentage rate for each KPI. Also fill in the start and end date of the controlling process.

{{:en:controlling_target_definition3.png?nolink&600|}}

The goals are divided into //pending//, //in progress//, and //finished//. When you click on one of the goals, the corresponding statistics open up: 

{{:en:controlling_statistics.png?nolink&600|}}

With the help of the statistics, you can detect whether your goals are achieved or further improvements are needed.




{{tag>controlling KPIs reportings analytics goals statistics }}