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--- en:controlling [2020/09/02 09:57] – bk
+++ en:controlling [2025/02/25 11:47] (current) – bk
@@ Line 1: / Line 1: @@
 ====== How do I monitor my campaign goals with the Controlling feature? ======
-At the menu point //Reporting > Controlling// you can automatically let your goals for one or more campaigns be monitored. Define your campaign goals, e.g. reaching a certain click or open rate, or a maximum rate for bounces or unsubscribes.
+At the menu point //Reporting > Controlling// you can automatically let your goals for one or more campaigns be monitored. Define your campaign goals, e.g., reaching a certain click or open rate, or a maximum rate for bounces or unsubscribes.
 Via the button on the bottom right you can set your goals like this:
@@ Line 7: / Line 7: @@
   * //Select evaluation basis//: Choose whether you want to control a single campaign or a group of them.
+  * //Configure filter//: If you chose to monitor a group of campaigns, define the characteristics by which the group is compiled. (campaign name, campaign type, client, newsletter, campaign code) \\
-{{:en:controlling_target_definition.png?nolink&600|}}
+{{:en:controlling_target_definition.png?nolink&600|}}  \\ \\
-  * //Configure filter//: If you chose to monitor a group of campaigns define the characteristics by which the group is compiled. (campaign name, campaign type, client, newsletter, campaign code) \\
-{{:en:controlling_target_definition2.png?nolink&600|}}  \\ \\
+  * //Select campaign//: If you chose to monitor only one campaign, you can select it here.
+{{:en:controlling_target_definition2.png?nolink&600|}}
-  * //Select campaign//: If you chose to monitor only one campaign you can select it here.
+  * //Define goals//: Select your KPI goals (opens, clicks, unsubscribes, complaints, conversions, hard bounces, soft bounces, CTR) and a percentage rate for each KPI. Also fill in the start and end date of the controlling process.
-  * //Define goals//: Select your KPI goals (opens, clicks, unsubscribes, complaints, conversions, hardbounces, softbounces, ctr) and a percentage rate for each KPI. Also fill in the start and end date of the controlling process.
 {{:en:controlling_target_definition3.png?nolink&600|}}
-The goals are divided into //pending//, //in progress// and //finished//. When you click on one of the goals the corresponding statistics open up:
+The goals are divided into //pending//, //in progress//, and //finished//. When you click on one of the goals, the corresponding statistics open up:
 {{:en:controlling_statistics.png?nolink&600|}}
-With the help of the statistics you can detect whether your goals are achieved or further improvements are needed.
+With the help of the statistics, you can detect whether your goals are achieved or further improvements are needed.
-{{tag>controlling KPI reporting goals statistics campaing}}
+{{tag>controlling KPIs reportings analytics goals statistics }}

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